RMDMA Webinar - Recorded
Basics of Building a Customer Loyalty Program


Marketing budgets are tighter than ever — driving the need to engage your customers in a way that makes the biggest impact on business performance. There has been much talk about CRM becoming less effective in this down economy. Are your loyalty efforts an example of this? How do your customers perceive your loyalty and retention initiatives?

Today’s customers are more selective and focused on value. Are your loyalty and retention initiatives still relevant and perceived as valuable by your customers? When was the last time you stepped back and evaluated your efforts — and made improvements?

To remain attractive to customers and effective for your bottom line, loyalty and retention strategies must be tested, proven and refined over time. Key flaws can prevent your initiatives from performing at their best and gaining the ROI you want to see. If you sense that your efforts are becoming stale and you’re looking for some refreshing ideas, attend this session and learn how to re-energize your loyalty and retention programs.

Guarantee Points

  • Discover the 10 essentials to building an effective loyalty program and pack more punch into your current loyalty and retention initiatives.

  • Hear case studies describing how organizations in multiple industries rejuvenated their program initiatives.

  • Learn how to evaluate your loyalty program efforts from the inside out.

  • Discover the 5 most common mistakes loyalty program architects make that endanger customer loyalty.

  • Learn the secrets you can use today to turn your loyalty and retention initiatives around and make them more effective while increasing your ROI.
  • Find out essential steps to refresh your customer loyalty initiatives and what to do to prevent your loyalty program from going stale.

  • Learn how to generate 200 – 400% ROI by calibrating your program.

  • Find out how to increase sales from customers by 2 – 8%. 

 

  
Event Information

Webinar
Online Recording

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Webinar Pricing:
FREE

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About our Speakers

 


Lane Ware, Senior Vice President, Account Services and Consulting, Customer Communications Group
Lane combines strategic expertise and experience in a variety of industries with implementation and project-management skills. Her involvement in projects has ranged from helping design databases to implementing long-range marketing plans to refining existing strategies. Lane’s extensive experience creating and implementing a wide-scope of relationship marketing programs and CRM initiatives makes her especially invaluable in developing new programs. She has a firm grasp of what it takes to make a program successful, and this knowledge gives her clients
an edge in designing and implementing strategies that work. As a consultant, Lane has a keen ability to discern the strengths and challenges of a client’s organization and turn these points into opportunities.

About Customer Communiations Group www.customer.com

 

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