The Deliberate Storyteller:
Turn Your Business Stories and Key Messages into Your Competitive Advantage
Business stories are memorable, powerful packages that get prospects to say, “Tell me more.” They are the words, images, and sounds you use throughout your sales and marketing materials. Examples include presentations, elevator speech, LinkedIn profile, advertising, and website.
In this presentation learn how to:
Develop high impact messages across your entire sales and marketing processes.
Select the right business stories through an easy-to-follow process.
Stay engaged with insightful stories, practical ideas, and thought-provoking exercises designed just for web seminars you can then implement immediately in your organization.
Ira Koretsky, President & CEO, The Chief Storyteller Ira Koretsky turns your business stories into results. From your elevator speech (answer to “What do you do?”) to your website and everything in between, Ira develops and implements high-impact business storytelling and strategic messaging programs. Ira has inspired thousands worldwide with his mantra, “Think differently and deliberately.”
With 23 years of experience, he is a sought-after international keynote speaker, consultant, columnist, and professor. He performed improvisational humor professionally between 1994 and 2006. Ira holds an MBA from the Robert H. Smith School of Business at the University of Maryland and received his BS from Syracuse University.
He is a columnist for ThinkBusiness Magazine, 2008 columnist for the Washington Business Journal, and Professor in the Robert H. Smith School of Business. As their trusted advisor, Ira has developed the business stories of Fortune 500 companies, non-profit organizations, government agencies, and education institutions such as Charles Schwab, the University of California at Berkeley, the Centers for Disease Control and Prevention (CDC), and Yum! Brands.
Visit www.TheChiefStoryteller.com for more information on a wealth of communication topics included in over 565 articles, tip guides, and blogs.