RMDMA Webinar


Mobile Marketing 101: The Evolving Landscape

Mobile Marketing. in the US is going to explode in 2010. Consumers now see mobile devices as extensions of themselves and are utilizing these devices to perform everyday transactions. The symptoms for this explosion are:

  • The increasing number of smart phones with iPhone and Android leading the charge
  • A 34% increase in the number of mobile Internet this year
  • Social media is pushing mobile phone usage and with 75 million Facebook users accessing the site via their mobile device

We will review the evolving landscape and provide a foundation for you to take advantage of Mobile Marketing.

You will learn:

  • Understanding of Mobile Marketing
  • Review mobile's fit within campaigns
  • Lessons Learned Internationally
  • US Trends
  • How to get started in Mobile Marketing
  • Best practices
  • Mobile Marketing resources
 
Event Information

Webinar
Recorded

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Webinar Pricing:
FREE

 

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About our Speakers

 

Michael Myers, Research and Business Design Lead, Targetjobs

Michael is a Business Model Architect. He helps businesses utilize Social Media, the Mobile Internet and the iPhone as business tools. These tools can be used to:
            • Increase Revenue/Profit
            • Enter New Markets
            • Launch New Products/Services
            • Build Brand Depth
            • Create Competitive Advantage

Michale is the Research and Business Design Lead for onTargetjobs (OTJ) and teaches a graduate course at the Daniels College of Business, University of Denver, entitled Web 2.0 for Business Success. Targetjobs is an in-house consulting group that assists marketing in all aspects of product design and decisions regarding marketing 2.0 methods. Before joining OTJ, he was COO of an online marketing company called FreshCurrent. They helped businesses utilize changes in the LivingMarket (Web, Social Media, Search Engine Optimization, IPTV and Mobile). Prior to this, Michael was the Vice President of Professional Services at SpireMedia, where his clients included Echostar, UAP and HealtheCareers. Before Spire, he was the Operations Manager for Experian eMarketing Solutions with clients such as Sony, Charles Schwab and American Express. Michael earned his International MBA from the Daniels College of Business at the University of Denver in 2004.


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