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| Marketing Through the Meltdown: 6 Strategies to Acquire, Retain and Grow Profitable Customers |
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Lean times mean you want to get the most out of your campaigns while spending the least. For many marketers, shrinking budgets and increased scrutiny on spend are just two of the consequences of this turbulent time. While budgets are being scaled back, demands for reporting, transparency and accountability are increasing, proof that marketers need a watertight ROI for every campaign.
So, how can marketers ensure that they trim only fat, not muscle, when looking to deliver against a backdrop of increased uncertainty and reduced budgets? Join Sallie Burnett, President of Customer Insight Group, to get the answer to that question and learn 6 specific strategies to attract, retain, and grow a profitable customer base. She’ll discuss:
- How to use your existing transactional data to develop a customer acquisition and retention strategy that balances your desire for growth with the need for fiscal responsibility.
- How to focus on customer share, not just market share. And how to segment customers by value in order to understand whom you want to retain and invest in.
- How to turn customer insight into actionable, precise, targeted communications to boost response rates and increase customer repeat purchases.
- How to inject new life into your marketing programs — and do it smarter, by leveraging existing resources and budgets so you improve the results and ROI from your marketing investment.
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Webinar
Recorded Online
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Webinar Pricing:
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About
our Speaker:
Sallie Burnett, President, Customer Insight Group, Inc.
Sallie Burnett is a strategic leader, passionate about helping companies improve the return on their marketing investment by developing and executing high-performing acquisition, loyalty, upgrade and retention programs.
With metrics and performance as a focus, she has consistently helped Fortune 500 marketing executives identify actionable opportunities throughout the customer value relationship to align sales, service and marketing to get the greatest return on investment based on the voice of the customer and customer value. She has over nineteen years of diversified client experience. Her strategic marketing experience reaches large and small companies across various industries including associations, education, finance, franchises, law, manufacturing, retail, and telecommunications.
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Online
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