RMDMA Webinar



Email Marketing Fundamentals:
What You Need To Know for Success

Email remains the most cost-effective way to reach out to past customers. As a retention tool, the return on investment (ROI) metrics for outbound email campaigns remains top. In this 45 minute session, you'll learn the tips and tricks to make sure that your email campaigns are as compelling as possible.
We’ll study past campaigns, how to balance images, text and calls to action, and the five key strategies for making sure your messages are opened and acted upon.

Examples will include email campaigns done for Shell, Xcel Energy, BP Solar, 3M, Adventure Rabbi and the Howard Dean for President Campaign.

You’ll come away from this section with a solid grasp on email marketing metrics – including:

  • Deliverability
  • Message Open Tracking
  • Clickthroughs
  • Conversion Tracking.

 

 
Event Information

Webinar
Recorded

Webinar Pricing:
Member: $ 20.00
Non-Member $24.00


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Discover the benefits of membership today
or Call 303-914-8407 for details.

 

About our Speaker

 

Jeff Finkelstein, Founder, Customer Paradigm

Jeff Finkelstein is the founder of Boulder-based, Customer Paradigm, an interactive marketing firm that has helped clients including Xcel Energy, 3M, Level 3, BP achieve top rankings through search engine optimization and web marketing.  Finkelstein is an adjunct professor for Colorado State University, and has lead workshops around the country teaching companies how to better optimize their websites and get found.  Finkelstein has written syndicated columns on web marketing, and reaches tens of thousands of people each week through Customer Paradigm's eLearning Series newsletter. 

Finkelstein also helps his wife, Rabbi Jamie Korngold, run the Adventure Rabbi program.  Through search engine optimization, reporters from Good Morning America, The Wall Street Journal, USA Today, CBS News and Ski Magazine found out about the organization and ran articles and TV segments.  This intense media interest sparked a book offer from Doubleday Religion, who published Rabbi Korngold's best-selling book, God in the Wilderness, in April 2008.

Finkelstein has been featured in The New York Times as a Web Guru, and his company has received numerous awards, including the prestigious 2008 Rocky Mountain Direct Marketing Association Supplier of the Year Award.  His images have been published in hundreds of publications throughout the US, Canada and Japan, and has received paid contracts for his images by the National Geographic organization.  Two of his images were recently placed on permanent display in a Daniel Libeskind-designed museum in San Francisco. 

Finkelstein lives in Boulder, Colorado with his wife and two daughters.