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Wednesday, September 1, 2010 |
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| WORKSHOP PRESENTATION 10:00 - 11:30 AM | |||||||||
| Trash or Treasure: Growing a large and active list is the goal of every email marketer and sender.But themethods you employ to grow your lists each carry their own risks and can make or break the deliverability and response rates of your email program. Collecting and maintaining an accurate subscriber database is a critical first step in consistently reaching your subscribers and leads. Michelle Pelletier and Tom Sather of Return Path are the featured presenters for the morning seminar of RMDMA’s first regular session of the 2010-11 program year, beginning at 9:30 a.m. at the Pepsi Center. In this session, the two Return Path executives will review specific list-growth strategies, discuss how to determine what to measure, and review how different methods may affect results. Topics will include list acquisition and growth techniques, consent levels, address capture considerations, new data quarantine and monitoring, and ongoing auditing. What you will learn:
Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. The company’s tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations.
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| LUNCHEON PRESENTATION 12:00PM - 1:30PM | |||||||||
| Helping to build marketing
solutions — one click at a time! When Hallmark recognized a unique opportunity
to support its independent Gold Crown More importantly, though, its cyber-gurus
created content and offers that drove corporate On Wednesday, September 1, one of those
cyber-superstars will walk you through the Carlos E. Corredor, program leader in Retailer Customized Marketing program for Hallmark Cards Inc., will be the featured speaker at the kickoff luncheon for the 2010-11 RMDMA program year. Corredor will share the successes and challenges in the development of the solution. He will approach problems and solutions involved with corporate policy to maintain brand integrity, while addressing the critical need for user engagement and training. What you will learn:
Corredor will offer a demonstration of the RCM tool – a tool that can offer a turnkey 1-to-1 marketing solution in as few as four easy steps.
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| Our Sponsors: | |||||||||
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| About our Speakers: | |||||||||
Workshop Speakers:
Luncheon Speaker: Carlos Corredor, program leader, Hallmark Cards Inc. With more than 20 years in key roles with service firms and global corporations, Carlos has worked in product design and development for mass-channel consumer products, leveraging such brands as Coca-Cola, Nickelodeon, Warner Bros, and Mattel. He has worked for a number of ad agencies at both the local and national level, as well as having worked for Ladies' Home Journal Magazine in New York. Carlos joined Hallmark in 1998 in Licensing, before moving to the Marketing division in 2002. He was instrumental in leading the development of the highly successful direct mail effort supporting the launch of sound cards in 2006. Also in 2006, he participated in the development and pilot program surrounding the launch of the Retailer Customized Marketing program. Today, Carlos leads Hallmark's local store marketing initiatives of 3,000 independent and corporate-owned stores. 48 hour cancellation required - No shows will be billed
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