MORNING WORKSHOP

E-Marketing Strategies for Direct Marketers.

While direct mail has been the mainstay of direct
marketers, E-Marketing has quickly become a potent
weapon in their arsenal. It’s also a moving target.

Whether you’re using all, some on none of the various
E-marketing strategies, it’s critical to keep up with the
ever-evolving tactics of:

• Search Engine Optimization = E-Zine/Newsletters

• Blogging & social media sites = Banner ads =
Linking with other sites

Beat the “Average” in Direct Response Rates
Through Individualization Strategies

We’ve all heard time after time that if you want to boost response rates in
direct marketing, you must personalize it. Yet many marketers fall way
short of their potential returns by not understanding the difference
between “personalizing” direct communications and “individualizing” it.

Tim Prunk, senior marketing consultant for ACXIOM, will share strategies for individualizing direct marketing campaigns through current data driven initiatives that result in high efficiencies, even in uncertain times.

You will learn how to:

• Look at customer data like never before to prioritize customers

• Understand customers’ values and trigger points

• Identify the right channels, frequency, messages and offers

• Create enhanced individual value

When you can do this, you not only increase the lifetime value among your most profitable customers, you identify precise characteristics of high value prospects that are open to your message and products.

With data driven communications strategies, Prunk has generated sales conversion rates as high as 14% from prospects with no prior brand relation, far above the average response rates of 2% or less for generic direct marketing.

“There is no average customer,” says Prunk. “There are only average campaigns that get average results. This session will teach you how to break out of “average” into high profitability in good times and bad.

Register Now!