What’s the Big Idea?
Designing Emails with Clear Goals
(and Revenue) in Mind Suzanne Norman & Gina Lamar
Emma
Email marketing is a cost-effective way—especially in a recession—for marketers to establish valuable,
interactive relationships with their customers and prospects. But spam, phishing, and overcrowded
inboxes are making it hard for marketers to get their emails read. This workshop helps marketers
develop successful email strategies while making the most of their budgets. You’ll learn how to craft a
winning brand experience for your email subscribers, resulting in increased brand loyalty and engagement,
increased site traffic and conversions, and improved communications with leads and prospects. Email marketing experts, Suzanne Norman and Gina LaMar, both from Emma, will use creative email examples to highlight best practices, all designed to help you make the most of your email campaign’s preview pane, images,
layout, subject line, style, tone and more. You'll leave with everything you need to send email campaigns
that attract, engage and inspire your audience.
We will cover:
• Creative, Design & Format - Making your Emails Relevant to Recipients
• Testing, QA and Performance Improvement Strategies
• Understanding and Applying Email Metrics
• Improving Results Through Segmentation & Personalization
• Dealing With Anti-Spam Filters - Improving Email Delivery Rates
• Participant Email Diagnosis and Q&A
This workshop will be of benefit to companies of all sizes. Smaller companies will learn how the tools
of the email trade can save staff time & money, and how to build a reputation as a permission-based
email marketer and grow an email list of folks who know and love you (in a healthy way). Larger companies
will benefit from these as well as learn how to put together an email strategy with all the right
staffers at the table and learn more advanced tips for segmentation, personalization and html design.
Email Marketing 2010: Five Trends That Are Shaping Email Marketing Around The World Kevin Mabley
Senior Vice President
Epsilon Strategic Services
This eye-opening analysis of the competitive environment, industry benchmarks as well as global behavior will empower email marketers to address the critical opportunities of optimization and reveal how to maximize ROI. A well-planned strategy incorporates acquisitions, deliverability, interest generation, personalization, segmentation, conversion efficiency, and cross-sell and up-sell to connect with customers throughout the marketing lifecycle. As marketers develop successful programs they face challenges such as spam, legislation and authentication.
Based in New York, Kevin Mabley, Epsilon’s email expert and Senior Vice President of Strategic and Analytic Consulting, will provide the framework for making Email a leading channel of your marketing strategy. Kevin manages a large team of consultants working with clients such as Pepsi, Purina, New York & Company, Target and more.
This presentation is based on an original global survey by ROI Research, “Global Consumer Email Trends for the Multichannel Marketer.”
Kevin will talk about the 5 Key trends from the survey and discuss its implications for the audience:
5 Key Trends:
1. Email is evolving to new devices.
2. Email is replacing other mediums for bills, statements, sales reps
and promotional DM.
3. The new definition of spam includes irrelevance and contact saturation.
4. Relevance, personalization, and timing drive results.
5. Measurement is complicated, and extends well-beyond the inbox.
Workshop
9:45 am Registration
10:00 - 11:30 Workshop
~~~~~~~
Workshop
Pricing:
Member: $35
All others: $45 Prices after October 29th
Member: $39
All Others: $49
Luncheon
11:15 am Registration & Networking
Noon - 1:15 Luncheon ~~~~~~~ Luncheon
Pricing:
Member: $35
All others: $50 Prices after October 29th
Member: $40
All Others: $55
EVENT LOCATION! Pepsi Center - Club Level
1000 Chopper Circle, Denver Parking - Lot A (VIP)
The VIP parking lots are located on the southwest side of Pepsi Center.
Enter through the VIP Doors. Click here for map
WORKSHOP SPEAKERS: Susanne Norman Director of Community Relations, Emma, Nashville, TN
Suzanne Norman works for Emma, a Web-based email marketing and communications company that helps small businesses, designers and agencies create, send and track stylish email campaigns. As Emma's director of community relations, she oversees efforts to assist and educate the Emma community. She also works extensively to promote and develop Emma's brand and serves as the editor of Ask Emma, an email newsletter with email marketing best practices and how-to.
She is a regular contributor to email marketing websites and blogs and has recently appeared as a guest speaker at events like ad:tech London, Online Market World, and the HOW Design Conference. A graduate of Baylor University with a B.A. in language, literature and linguistics, Suzanne lives with her husband Bryan in Nashville where she enjoys cooking and camping but not, oddly enough, cooking while camping.
Gina Lamar
Business Development Specialist, Emma, Denver, CO
Gina LaMar is a seasoned email marketer at Emma, a Web-based email marketing and communications
company that helps over 20,000 small businesses, non-profits, designers and
agencies create, send and track stylish email campaigns. Gina was Emma's 12th employee
when she started four years ago, and has spent the last two years spearheading the sales
and business development efforts in their Denver office. A Magna Cum Laude graduate in
Business Administration from Belmont University in Nashville, Gina loves working from the Denver outpost and
enjoys spending time in Colorado's great outdoors. When she's not busy biking in the summer or boarding in
the winter, she greatly enjoys doing a bit of globetrotting.
LUNCHEON SPEAKER: Senior Vice President, Epsilon Strategic Services, New York, NY
Kevin Mabley leads the Interactive Strategic Services group of consultants and analysts working to support
many of Epsilon’s largest accounts. Kevin additionally works directly with key strategic clients as an
Executive Sponsor to provide analysis and recommendations to optimize their marketing programs and
strategies in traditional and emerging media. Kevin joined Epsilon’s management team through the acquisition of DoubleClick Email Solutions in 2006 after 4 years at DoubleClick as VP of Account Management
Strategic Services. Prior to DoubleClick, Kevin was co-founder of Cyber Dialogue online market research and CRM venture
with Yankelovich Partners. Kevin holds an MBA degree in Finance and Management from the New York University Stern School of Business, and a bachelor's degree in Marketing and Information Sciences from Muhlenberg College.
48 hour cancellation required - No shows will be billed
Call for details: 303-914-8407
