MORNING WORKSHOP

How to Write Sales Letters
That Grab and Persuade People

It’s as true today as it was 30 years ago. Whether it’s part of a multi-piece direct mail package or a standalone item in a #10 envelope, the sales letter is at the heart of every marketing campaign.

Even in the age of Blogs, e-blasts and content delivery networks, a well-crafted sales letter
is still a powerful sales tool. But how do you write a great one?

In this hands-on workshop hosted by copywriter and consultant, Casey Demchak, you’ll
learn proven tips, techniques and formulas for writing sales letters that grab prospects
and motivate them to take action.

Tap into Customers’ Emotions to Build Loyalty,
Sales and Revenue

What keeps your customers awake
at night? What gets them fired up and spurs them to action? What are their “hot buttons?”

In today’s competitive marketplace, knowing what gets your customers
excited is the key to sales success. First, you must understand how to
sort out what’s emotionally important to your customers. Second, you must
be able to use that information to spur them into action ordering your
product or service.

In this program, veteran direct marketer, Toni Schottenhammer, Xerox Corporation shares insights into how to reach customers and prospects in new and deeper ways with emotional marketing strategies.

Discover the simple changes . . .
• Reader’s Digest made that increased sales by 74 percent
• Heritage Funds, a college savings plan, implemented to increase customer lifetime value by 400 percent
• Staples, Tourism of Maine and others put in place to dramatically lift response and revenues

Find out what it takes to identify and use emotions to drive customers to act. Toni will share fascinating B2B case studies showing how identifying and marketing to customers’ emotions really are the secrets to success in a tough market.

Register Now!