NOTE: Change in May 7th luncheon presentation:
Sadly, our scheduled speaker, David Minter, had a death in the family. We extend our deepest sympathies to David and his family.
Bob Pente President and Creative Director ofThe PENTE Corporation in Toronto, Ontario rearranged his schedule to fill in for David.
Bob has over 30 years’ experience in the field of marketing and design. More than 20 of those years have specifically involved Response Marketing. He is a regular keynote speaker for Xerox's Thought Leadership Workshops on Direct Marketing.
Bob has held positions with various agencies in the departments of Creative, Client Service and Production. In 1992, he set out on his own and over the last 14 years The PENTE Corporation has helped numerous Clients build strategies and creative around their CRM initiatives.
His presentation The Universe of One, is a thought-provoking look at data-driven communication. Bob will share his insights about:
- How to engage your client or prospect in dialogue that is meaningful and relevant to them by using known data about that person or company.
- A common-sense understanding of the emerging discipline of transpromotional marketing.
- Proof of Concept cases that outline everything from initial strategy to final implementation.
- How data-driven communication represents Direct Marketing 2.0.
- Relevant communication techniques that can double and, in many cases, triple response rates.
If you want better Return On Communication Investment (ROCI) that cuts through the noise in today’s world of saturation communication, join us on May 7th.
Register
Now!