March 5 , 2008
 


MORNING WORKSHOP


Integrated Search Strategy Delivers More Leads and Sales

The workshop covers what happens before the click to get a search strategy going:

• Developing an integrated SEO and SEM strategy.
• Identifying the most relevant terms (keywords) for your business.
• Developing marketing themes with clusters of terms.
• Understanding and scoring competitive activity within the term clusters,

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LUNCHEON PRESENTATION

Once you get the click, what happens next?

The luncheon presentation continues with Wunderman’s After the ClickTM, a framework for optimizing search generated traffic.

Topics addressed during the luncheon will include A/B and multivariate testing and critical strategies for success.

Slavi will use case studies to demonstrate how a strategic and integrated approach to search delivers results.

Register Now!

 

Workshop
9:45 am Registration
10:00 - 11:00 Workshop

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 Workshop Pricing:
Member: $30
All others: $40
Prices after Feb. 27th
Member: $35
All Others: $45

Luncheon
11:15 am Registration & Networking
Noon - 1:15 Luncheon

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 Luncheon Pricing:
Member: $35
All others: $50
Prices after Feb. 27th
Member: $40
All Others: $55

About our Speakers:

Slavi Samardzija is a direct marketing professional with extensive experience in the design and implementation of digital and relationship marketing programs.

He is a Vice President of Insights and Optimization for Wunderman. In this role, Slavi is responsible for leading the development and implementation of clients’ data-driven marketing strategies.

Slavi’s thinking on industry matters has been published in DM News and BtoB magazine.

 

Event Sponsor:

Customer Paradigm Japs-Olson Company

48 hour cancellation required - No shows will be billed
Call for details: 303-914-8407

EVENT LOCATION!
Pepsi Center - Lexus Club
1000 Chopper Circle, Denver

Pepsi Center is located in Denver's Central Platte Valley. There are two main entrances: 7th Street and Auraria Parkway, and Speer Boulevard and Chopper Circle.

Directions:
Traveling south on I-25 take the Speer Boulevard South exit. At the second stop light, turn right onto Chopper Circle.

Traveling north on I-25, take the Auraria Parkway exit. Turn left on 7th Street to enter the grounds of Pepsi Center.

Enter through the main entrance.


 
48 hour cancellation required - No shows will be billed
Call for details: 303-914-8407

Online Registration
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