April 2 , 2008
 


Dr. Theo Mandel will show you practical examples and usability guidelines to turn your website into a money maker.

Here’s just some of what you’ll learn how to do:
~Design home pages and landing pages that turn users on, not off.
~Encourage exploration by progressive disclosure.
~Optimize navigation and search interaction for key user tasks.

MORNING WORKSHOP

You Get Prospects to Your Website…But Then What?

Learn key strategies that get visitors to take action!

 

Register Now!

LUNCHEON PRESENTATION

Direct Marketing Success Bigger Than a House

How it happened and how you can do it too!

Bob Mazerov has formulated winning strategies for some of the biggest names in this (or any) business. His latest success: an ongoing DM campaign for Pulte Homes that is breaking sales records –in a serious market downturn.

Bob and a Pulte Homes rep will share their story and show how you, too, can turn a simple direct mail drop into a stunning direct response success.

Register Now!

 

Workshop
9:45 am Registration
10:00 - 11:30 Workshop

~~~~~~~

 Workshop Pricing:
Member: $30
All others: $40
Prices after March 26th
Member: $35
All Others: $45

Luncheon
11:15 am Registration & Networking
Noon - 1:15 Luncheon

~~~~~~~

 Luncheon Pricing:
Member: $35
All others: $50
Prices after March 26th
Member: $40
All Others: $55

About our Speakers:

Theo Mandel, Ph.D.
Founder of Interface Design and Development, LLC, Theo is an internationally-recognized consultant in software usability and interface design. During his 20 years of experience, he has conducted software interface research for IBM that established industry-wide guidelines, published numerous industry articles and written two books. Dr. Mandel is a sought-after seminar and workshop leader on software and web usability.

 

 

Robert E. Mazerov
Bob is a market research expert and principal at Mazerov Research & Marketing Strategy. He’s helped organizations like Coca Cola, AVIS, Discover Card, Wal-Mart and The Denver Nuggets understand consumers and how to engage them. His 30+ year career includes stints at The Atlanta Journal and Constitution, PepsiCo’s Pizza Hut and as VP for two of the world’s most prestigious advertising agencies, GSD&M and The Richards Group. He formed his own market research company in 1993.

 

Event Sponsor:

48 hour cancellation required - No shows will be billed
Call for details: 303-914-8407

EVENT LOCATION!
Pepsi Center - Lexus Club
1000 Chopper Circle, Denver

Pepsi Center is located in Denver's Central Platte Valley. There are two main entrances: 7th Street and Auraria Parkway, and Speer Boulevard and Chopper Circle.

Free Parking in Lot A. Enter through the VIP Doors main entrance.


 
48 hour cancellation required - No shows will be billed
Call for details: 303-914-8407

Online Registration
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