Do you truly understand the cost-effectiveness of what is probably your most important advertisement- your website?  Have you ever assessed its effectiveness?  For example; is it telling your story correctly and are you using it to maximum effect?

While you think you know your site (after all you wrote or approved the content, right?) are you really up to date on how the search engines’ PERCEIVE it – and thus, your business model?  Does your website show up in the search engines in the way you think it does or should?

Take the time to assess how you present to potential customers or even if you can be found at all.  To help with this task, Google has provided a fantastic free tool called Google Analytics.  Combined with Google Webmaster Tools, you can setup an account, submit your information and then analyze your website to learn about it from the search engine’s perspective.  Find out if you are telling the correct story to the world and/or seek out answers on to improve upon it.  It’s worth the investment.

Where Does Your Paper Come From?

If you care about the environment and want future generations to have the same opportunities that we have, you support sustainability. You want products that are made in a way that can be sustained indefinitely without doing harm. You want paper that comes from a company that ensures forestlands are managed responsibly. Better yet, you want paper that is third-party certified.

But not all paper is certified sustainable. In fact, less than 10% of the world's forests are third-party certified. That seemingly puts a lot of demand on a relatively small resource. Fortunately, if we broaden our understanding of the paper industry as a whole and paper certification in particular, we'll find that it isn't that hard to buy paper we can feel good about.

Here's what you can do – Consider all credible certifications.

Certification in the forestry and paper industry is a growing trend, and credible certification comes from several organizations in North America, including the Sustainable Forestry Initiative (SFI®), the Forest Stewardship Council (FSC®),  and the Programme for the Endorsement of Forest Certification (PEFC®). These third-party experts set standards and work with an accredited organization to verify a paper company's performance. Their chain-of-custody certification indicates that every phase, from planting and harvesting to transportation and production to sale, has been carried out in a sustainable fashion.

xpedx represents the majority of paper makers in North America, Europe and Asia, and offers the largest selection of papers with recycled content, post-consumer waste content, and third-party certification. In fact, xpedx is the first U.S. paper distributor to receive SFI, FSC and PEFC chain-of-custody certification for its 230+ locations across North America and Mexico.

For more information, please visit www.xpedx.com or contact Debbie Wheeler, xpedx Specification Sales Manager, 303.375.2352 (direct), 800.347.2737, denver.sample.center@xpedx.com.

Have you ever needed to visit a site from your Blackberry or iPhone?

For many of us, our mobile devices are usually close by our sides.  Last month, more than 12 million people accessed the Web in the US from a mobile device.
It's easy to use a bit of web programming to automatically detect when someone is visiting your website from a mobile device, and display a more simplified version of your site.
How does this work?

Stop Walking Over That Pile of Money

Email marketing has become a common practice for many savvy marketers today, yet there’s an aspect that continues to get overlooked leaving a pile of money going untapped.

Research shows that automated or trigger-based emails are the most opened, read, and acted upon emails. They typically generate open rates over 50 percent of traditional email campaign sends, which can lead to higher interactivity and revenues.

Below are four major types of automated email campaigns that many email marketers frequently neglect:

Whether welcoming newsletter signups, relaying order confirmations, or sending coupon reminders, we encourage all RMDMA members to take a little time to evaluate their current email programs. You may be missing opportunities to use automated emails to boost response and sales results.

For more information or ideas, visit www.dminsite.com or contact D.M.insite at your.partner@dminsite.com.