The Rocky Mountain Direct Marketing Association's
400+ members is composed of many individuals qualified to
speak to civic, professional, educational, and other nonprofit
or profit making organizations. RMDMA Members are exceptionally
qualified to discuss both the general and specific aspects
on a selected topic of expertise. If you are interested in
having one of our members speak to your group, please contact
our Executive Director, Sandi Rhynard (sandi@rmdma.org
or 303-914-8407) to discuss your function and what you are
looking for. Topics
Available
Speakers
provided by the RMDMA are available to discuss various topics,
including:
- Sales
training
- Customer
service
- Direct
Mail Advertising for the retail business
- Trends
in the retail industry
- Marketing
database design
- Conducting
database marketing using your own warehouse
- Advantages
& disadvantages of developing your own marketing database
internally
- How
to write effective print promotion (the AIDA format)
- Marketing
your web site online and off
- Maximizing
your web site for better search engine positioning
- Building
a Bridge Between Marketing & Sales (Is Marketing from Venus
and Sales From Mars)
- How
to Implement Seminars for Success: Location and New On-Line
Options
- Marketing
Automation: What I Need to Know and How This Technology
Will Change My Job
- Sales
Lead Management and Prospect Development: The what, who,
why, when and how of Relationship Marketing
- Dialogue
Strategy: Implementing an Automated Relationship Marketing
Process That's Focused on the Customer's Needs
- Growing
Small Businesses Through Direct Mail
- Developing
a Direct Mail Program
- Breaking
through Business-to-Business and Consumer Direct Mail Clutter
with Integrated Creative Strategies
- Introduction
to Database Marketing
- Database
Marketing: RFM Analysis
- Database
Marketing: Customer Lifetime Value
- Database
Marketing: Consumer Privacy Issues
- Completing
the Circle of Marketing Information
- Relationship
Marketing: One-to-One Solutions
- Data
Warehousing for Customer Relationship Marketing
- Navigating
the USPS with Your Direct Mail Campaign
- Digital
Image Capture and Usage
- "Don't
Say the J Word Around Me" (geared towards the general public
and addresses the contribution of DM to the national and
state economies, the benefits of DM to the consumer, and
privacy issues).
- "The
10 Direct Marketing Mistakes No One Ever Talks About" (geared
more towards the advertising & marketing communities)
- Business
to Business DM, tracking & fulfillment
- High-tech
list acquisition and processing
- Marking
money in the lettershop
- International
DM
- The
Benefits of Fax Broadcasting vs. DM, E-mail and other traditional
media
- How
to develop a fax broadcasting database
- How
to manage your "do not send" list
- The
legal perspective on faxing: local and federal
- The
Baby & The Bathwater...DM Basics & How to Grow a Housefile
- Take
Aim...How to Plan, Analyze, Prioritize & Test Your DM
- Understanding
the Dynamics of Communication
- Breaking
Out of Your Comfort Zone
- Negotiating...Creating
a Win - Win Outcome
- Non-Traditional
Selling in the '90's
- Marketing
Telecom Products and Services
- How
to Successfully Adapt Your U.S. Marketing Campaign to the
European Market
- Internet
Marketing Internationally
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