Past Speakers

Laura Sonderup
Director of U.S. Hispanic Marketing
Heinrich

Luncheon Topic:
The Hispanic Market – the Untapped Resource

Join Laura Sonderup, Director of U.S. Hispanic Marketing at heinrich, for an informative look at developing a culturally relevant, targeted message designed to tap into a consumer segment whose buying power will rise by 315% in the next five years.

Bill Schneider is founder of Intellistats, a database marketing and
statistical consulting agency that specializes in consumer analytical
services that support targeted marketing strategies. His expertise
encompasses a wide range of disciplines including survey research,
multivariate data analysis, data mining and predictive modeling. Clients include, American Cancer Society, AT&T Broadband, eBags, Mervyn_s Department Stores, Pier 1 Imports, The Denver Convention and Visitors Bureau and Payless ShoeSource.

Kevin Jessip has been successfully creating relationships with some of themworld_s largest companies for the last twenty years. Having worked with overmhalf of todays Fortune 500 companies, Kevin is currently Director of Strategic Alliance Development for Lifestyle Vacation Incentives of DelraymBeach, Florida. LVI is a wholly owned subsidiary of My Travel, an $8 billionmdollar company operating in 24 countries with 30,000 employees which travels more than 15 million passengers on an annual basis. Publicly traded on the London Exchange, My Travel is in the top five travel companies worldwide.

Kevin has implemented customer acquisition, retention and loyalty
programs for companies such as Dell Computers, TD Waterhouse, VISA, General
Motors, Fleet Bank, Pitney Bowes, Hewlett Packard, Sony, K-Mart, MBNA Bank,
Aegon, Ford, Home Depot, MasterCard, J.C. Penney, Kodak, Promise Keepers and
many more.

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