The RMDMA hosts educational events September through May. June through August are used for planning.

Don't miss our next event on February 2nd at the Pepsi Center!

Past Speakers

RMDMA Online Reservation  

About Bruce Williams:

Few professionals in our industry have credentials as rich as Bruce Williams. Starting on the ground floor of the printing business, he moved into sales for major web printers, owned a direct mail agency, then launched the product development department at RR Donnelley & Sons Direct where he specialized in matching manufacturing capabilities to client needs.

Now VP of Production Design at Leo Burnett, Bruce works with agency creative people helping them design products that are ‘manufacturing friendly’ to minimize production risk and keep costs down.

Bruce has developed several digital tools used to communicate ideas to clients, developed an electronic format library for art directors to use to find format ideas, and came up with a document security process which was patented by Leo Burnett. He helps manage a department of 70+ print professionals, and oversees the purchase of over $250,000,000 in printing and related services annually.

Dave Nichols:

Dave Nichol's brain is always on simmer. Sometimes in a good way. Oftentimes not. But that's the point. Because Dave believes you need to honor both the good ideas and the bad to find the great ideas. What really matters most is being good at discarding the bad stuff, which is a big part of the process of getting to the good stuff. Dave’s creative mastermind has helped clients like Bank of America, Blockbuster, Cincinnati Bell, Cognos, Digital Equipment Corporation, RadioShack and others sell a lot.

 

 

 

 

 

Richard Scharf
Denver Metro Convention and Visitors Bureau (DMCVB)

Richard W. Scharf

Richard Scharf is the acting CEO and executive vice president of sales and marketing for the Denver Metro Convention & Visitors Bureau. Under his leadership, the DMCVB has won all 5 of the meeting industry’s top convention service awards for the last 9 years.

Managing a staff of 43, which includes a sales office in Chicago and one in Washington D.C., he is responsible for the coordination and budgeting of the Bureau’s sales and marketing efforts. In 2002, he won the Executive Excellence Award and the Governor’s Tourism Award.

 

 

 

 

 

Beth Gumm
Williams-Sonoma

Beth Gumm

Beth is vice president at Williams-Sonoma, Inc. (WSI) where she leads the direct marketing effort for the WSI brands, including Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, Chambers and Hold Everything.

Prior to WSI, Gumm spent nine years with Nestle USA in brand management. In her last three years there, she was the director of marketing for Lean Cuisine, leading a comprehensive strategic repositioning which resulted in a return to significant growth for the company's second largest U.S. brand.

 

 

 

 

 

Gary Harvey
Sales Trainer

Gary Harvey

Gary Harvey is the president and co-founder of Achievement Dynamics, LLC, a professional sales development firm based in Denver, Colorado. Before becoming a professional training consultant, he was the top sales representative for a well-known international chemical company, where he continually set sales records and consistently accounted for one-third of the company's revenue.

An effective public speaker, consultant and author, Gary has frequently contributed to professional publications and is a favorite facilitator for the Denver Chamber of Commerce's CEO Exchange.

 

 

 

 

 

Kyle Thomas
Abacus, a division of DoubleClick

Kyle Thomas

Executive Vice President of Sales, Marketing and Product Development, Abacus, a division of DoubleClick.

 

 

 

 

 

Bob Johnson
Hewlett-Packard

Bob Johnson

Business Development Manager, Hewlett-Packard

 

 

 

 

 

Dan Goldstein
Privacy Lawyer

Dan Goldstein

Dan is an attorney and member of the State Bar of California. He founded Privacy Research and Consulting following four years with the Direct Marketing Association.

Jeff Finkelstein

Founder of Customer Paradigm, an email marketing and privacy consulting firm in Boulder, Colorado. Clients include: Merck, BP, Lillian Vernon, Starwood Hotels, The Broadmoor, Horizon Organic Dairy, Orange Glo International, Condit Exhibits, Ariss Kahan Database Marketing Group, Aegis Analytical, The Denver Metro Convention & Visitor’s Bureau, Executive Forum, Micromedex, Microstaff, and AdventureRabbi.

Considered an expert on Internet privacy and web marketing, Finkelstein evangelizes the customer experience, and helps businesses design sequenced interactions that lead to loyal, delighted customers. Finkelstein is a frequent guest on the w3w3 Internet talk radio show, and has appeared as an expert witness before Colorado’s state legislature.

Finkelstein has written a syndicated column on Internet privacy, trained ACLU attorneys and MBA students, and has spoken before numerous organizations including the Boulder Marcom Group, Colorado Electronic Commerce Roundtable, Colorado Software & Internet Association, Rocky Mountain Internet Users’ Group, and the Internet Chamber of Commerce.

Prior to Customer Paradigm, Finkelstein’s work at PrivaSeek (later re-named Persona) helped GM, Disney and the USPS address privacy concerns on the Internet. Finkelstein helped Persona design a suite CRM products, and represented the company as a founding member of the Personalization Consortium and the Online Privacy Alliance.

Finkelstein’s eclectic past gives him a broad perspective on consumer behavior. Finkelstein has worked as a professional ski patroller, trained search and rescue dogs, built a custom home in the mountains of Colorado, run an indoor rock climbing gym, and led teens on extended backpacking and mountaineering trips throughout Colorado.

Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House (pre-Monica).

Finkelstein’s grandfather used to tell him stories about being held up at gunpoint at his general store in Cheyenne, Wyoming, and how the masked robbers got away on horseback. Finkelstein’s generation has seen how comfort with computers and the Internet has allowed the world to become a very small place. Digitization, globalization and deregulation have shaped a new competitive business landscape – one that puts customers in greater control. Finkelstein’s mission is to help businesses adopt customer-centric practices that will allow businesses to be more profitable and customers to become loyal, lifetime buyers.

John Romero

John Romero

President of John Romero Direct, Parker, CO, is the author of the two fastest-selling books in casino history: Casino Marketing and Secrets of Casino Marketing. He writes an irreverent marketing column in the International Gaming & Wagering Business magazine and pens direct mail for casinos in Las Vegas, Reno, Laughlin, Atlantic City and abroad.

Chris Doerr

  Joining us from the Hoosier State is Chris Doerr,corporate manager of product training for WS Packaging. With 13 years of printing and packaging experience with Brady USA and WS Packaging, Doerr touts career printing/packaging sales of $40,000,000. Over the years, he has held four concurrent positions with WS Packaging, including corporate manager of sales and product training, senior account executive for the Indiana salesterritory, regional sales manager and Underwriters Laboratories & CanadianStandards association manager. He is the President Emeritus of Direct Marketing Association of Indiana.

Sandra Laws

Laws is a graduate of Western State College,Gunnison, and an accredited member of the Public Relations Society of America. She is a member of the Internet Chamber of Commerce and Women in Cable and Television. She received the Women of Achievement award in 2000 from the Association for Women in Communications.

Bill Schneider

With more than 17years of experience, Bill Schneider is a seasoned veteran in database marketing and consumer market research. His expertise covers a variety of data disciplines, including sampling, data adjustment and analysis, market segmentation, predictive modeling and consumer profiling.

Sandra Gudat

In a career that spans over three decades, Sandra Gudat has helped define Customer Relationship Marketing(CRM) by recognizing the importance of existing customers and implementing ways to increase loyalty. Instrumental in building CCG's Fortune 1000 client base, Sandra has been a featured speaker at conferences throughout the country.

Don Stroh

Denver-based Art Director Don Stroh, featured RMDMA Speaker December 4th, 2002, makes a living swimming against the creative tide. "Sometimes" he says, regarding the use of humor in direct mail, "I feel like I'm the only guy doing this".

Jim Marous

Jim Marous has been involved in the marketing field for more than 27 years, with the last 13 focusing on direct marketing communication channels. His career began as a banker, working in both the retail branch and corporate marketing arenas. He continued as a bank marketer at various institutions in the Midwest for almost 14 years, until joining Brann Worldwide as an EVP of Business Development in late 1989.

For more than 12 years, Jim has provided innovative results-driven marketing solutions to dozens of Fortune 500 companies in Canada and the United States. His clients have included ADP, Citibank, Bank of America, Bank One, CIBC, Southwestern Bell, Ameritrade, PNC, Fifth-Third Bank, and Nationwide Insurance, as well as several regional and national restaurant and retail chains.

Currently working for the direct marketing agency, Alcott Routon, out of Nashville, Tennessee, Jim is a frequent industry speaker and published writer, having authored the lead chapter in the book, Relationship Marketing – Process, Performance and Profit. He resides in Columbus, Ohio, with his wife Linda and his five-year-old son, Cameron.

Cindy Brown

Cindy Brown, who will enlighten us on the new multi-channel CRM at the October 2 meeting of the RMDMA, is vice president of product marketing and engineering, Experian eMarketing Services of Denver.

Orvel Ray Wilson

Orvel Ray Wilson is a co-author of the best-selling Guerrilla books, including Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, Guerrilla Trade Show Selling, Guerrilla TeleSelling and Guerrilla Negotiating.

His client list includes IBM, United Airlines, Choice Hotels International, Microsoft and other biggies. He has been a featured speaker at the prestigious Inc. Magazine Small Business Forums, and has appeared as a topical expert on CNN.

A 25-year platform veteran, he has addressed audiences in more than 1,000 cities worldwide.
In 1997, he earned the designation Certified Speaking Professional, the highest conferred by the National Speakers Association. Locally, Orvel Ray has been president of the Colorado National Speakers Association and was recently recognized as “Speaker of the Year” by Meeting Professionals International, San Diego.

Derek Scruggs

Derek has crafted winning e-mail strategies for top B2B and B2C marketers — E*trade, Dell Computer, Kmartís Bluelight.com and other biggies — as well as a host of small and mid-sized companies.
You'll find his insights into the bright spots (and dark corners) of the e-mail world fascinating — and useful — for your own business.

"...without a doubt one of the most knowledgeable, articulate and level-headed e-mail marketing experts I know." Don Peppers, co-founder Peppers & Rogers Group

Steve Penn

Recipient of more than 60 direct marketing awards, including several DMA International Echoes, Steve was a well-traveled copywriter/creative director before starting his own agency with long-time colleague Joe Garritano.

In three short years, Penn Garritano has built an impressive list of regional and national clients including National Geographic, Pfizer Animal Health, biotech firm Gentra, software developers Net Perceptions and Lawson, upper-end collectibles marketer Department 56 and Deluxe Corporation.

Under Steve’s stewardship, Penn Garritano has carved a successful niche among DM agencies by coupling persuasive creative with smart strategic branding.

Jerry Shereshewsky

Jerry also serves on the Board of Directors of the DMA and on the advisory board of the Association for Interactive Media (AIM). University of Wisconsin alum, he lives in North Salem NY with wife Catherine, daughters Beryl and Lexi and Boxers Bert and Ernie.

Stephanie Hughes and Bob Dodge

of The List Group in Boulder are in the business of helping mailers mail smarter even in the worst of times. They have guided their firm’s clients to impressive results using creative list strategies and out-of-the-box prospecting techniques.

Sheila Stewart

Founder, CEO Marketing Solutions & Results, LLC Westminster CO Marketing Solutions & Results has developed strategic marketing materials for Verio, StorageTek, US West and Ernst & Young Telecommunications and was named as one of the top five fastest growing woman-owned companies in the state by Colorado Biz Magazine.

Philip L. Gordon

of the Denver law firm of Horowitz & Wake has extensive experience litigating claims under the Federal Wiretap Act and was a member of the team of attorneys who recently won what appears to be the largest reported verdict for violations of the Act.  Mr. Gordon is a graduate of Princeton University and the New York University School of Law and is a fellow of the Denver-based Privacy Foundation.

Tom Collins

Co-founder and the first creative director of Rapp & Collins and is co-author, with Stan Rapp, of four books on marketing. He is currently an independent consultant/copywriter in Manhattan. His column “The Makeover Maven” appears monthly in DIRECT Magazine.

John Jay Daly

Few people in our industry can match the experience and credentials John Jay Daly has amassed during his illustrious career in direct marketing. We could fill pages elaborating on his many accomplishments; merely bulleting the highlights is our next-best option

• Creator of DMA's Mail Preference Service
• Echo-award winnerDM club of NY's Silver Apple winner
• Inducted into the PRSA's D.C. chapter's "Hall of Fame"
• Regular columnist, prolific writer and frequent talk show guest
• Named one of "200 most influential" in Target Marketing Magazine's list of DM movers and shakers
  

John Jay Daly is quite likely one of the most engaging, energetic, enlightening and entertaining speakers you'll ever encounter. He laces his content-rich learning presentations with lively anecdotes' first-hand experiences "an amazing collection of personal slides" and a generous dose of the droll Daly humor that's made him a crowd-pleaser wherever his speaking invitations take him.

Andrea R. Nierenberg

Andrea R. Nierenberg is the founder and principal of New York-based The Nierenberg Group - a business consulting firm. She has presented programs to the world's leading businesses such as Chase Manhattan Bank, DDB Worldwide Communications Group, Estee Lauder and Paine Webber. Prior to establishing her company, Andrea was publisher and sales director of Target Marketing Magazine. She also taught Dale Carnegie courses for fourteen years. She is currently an adjunct instructor at New York University where she teaches "Self-Marketing: A to Z."

JoAnna Brandi

No matter if you're a dot.comer, a brick and mortar retailer or a conventional cataloger - it's more critical than ever that you:
1. learn to recognize what today's breed of customers expect
2. educate your entire staff to the importance of customer service, and
3. know how to inspire your people to deliver it with every transaction

Trick is, how do you deliver high-cost goods - Customer Service, that is - and still turn a profit?

JoAnna Brandi has delivered her pro-active message to an impressive list of clients throughout her career as a sought-after customer service and CRM consultant. She'll make you wise to the ways of a successful service program, as she lays down precepts proven to work in today's economy.

Nobody leaves a JoAnna Brandi presentation without some great ideas on bettering their customer service - ideas that can help your sales go up, your complaints go down and your customer base grow.

Although very busy traveling the country offering insights to corporate giants…somehow JoAnna finds time to write her own monthly newsletter and has also penned the classic: Winning at Customer Retention: 101 Ways to Keep 'em Happy, Keep 'em Loyal, and Keep 'em Coming Back. For more about JoAnna, go to www.customerretention.com

Ron Riley

A well-traveled consultant, practitioner and trainer of marketing research techniques, Ron Riley knows his topic cold. He's seen firsthand what works, what doesn't and where marketers - direct marketers in particular - need to focus more of their attention. He knows how to identify the forces that drive business… how to determine external market influences on sales… ways to forecast sales and profitability through modeling. He'll show you how to set up a catalog testing program, measure its results and use that information to improve your acquisition, retention, reactivation and selling programs.Ron currently hangs his hat at Best Practice Research where he advises a clientele that reads like a "Who's Who" of American business. Among them: Pepsi… Howard Johnson …Converse…AT& T …American Express…Time Warner…Copper Mountain…Adidas…Hewlett Packard…Kinko's…General Mills… Hunter Douglas…Bayer… and Johnson & Johnson.

Peter Cobb

At eBags, the buck stops with Peter Cobb. Actually, a lot of bucks. He's responsible for the company's online and offline advertising, public relations, affiliate programs, consumer loyalty programs and everything else that drives the growth of this leading online e-tailer of bags and travel accessories.

eBags launched March 1999 and has over 170 top brands and 4000 products. Since inception, the company has experienced sales growth of over 25% per month - yes, per month! - and has over 100 employees.

Peter is also a co-founder of KickStart.com, a civic-minded company that builds and supports web sites for non-profit organizations ranging from health organizations to youth soccer teams.

Peter was formerly Director of Marketing of Samsonite. He received his MBA from Northwestern's Kellogg School of Graduate Management.

Lane Ware

SVP Consulting & Account Management
Customer Communications Group (CCG)

Lane Ware knows CRM cold — what works, what doesn't, where your money's best spent, where it's a waste. Unless your Customer Relationship Management program adds buyers to your database and black ink to your bottom line, it's just a hollow exercise.
That's why top companies — Dillard's, Bank One/First USA Bank, GM, Macy's, Mervyn's California, Mellon Bank and Wells Fargo among them — turn to Lane for help in putting together a practical, profitable CRM program to boost their business.
Lane is also responsible for managing client relationships — a role that teams her with CCG's in-house creative staff to produce effective sales and customer retention campaigns delivered via mail, newsletters, the internet and email.

Jim Rosenfield

Cashing in on Customer Loyalty: How to create a lasting love affair between you and your buyers

In his 30-year career, Jim Rosenfield has gained fame worldwide as an authority on marketing and direct/database/relationship marketing.

Jim serves on the Editorial Review Board of Northwestern University's Journal of Interactive Marketing, and has taught at CU, Ohio State and Northwestern. He lectures frequently and has keynoted conferences on five different continents.

Jim has led seminars for the Direct Marketing Association, and has chaired DMA's Financial Services Council. He also leads his own seminars on such topics as DM for Packaged Goods, Everything a Travel Marketer Should Know About Database Marketing, How to Profit from the Future of Marketing — Now! and Integrated Relationship Marketing.
A prolific writer with hundreds of articles to his credit, Jim is also the author of the book Financial Services Direct Marketing. He is a graduate of Columbia University.

Jonathan Shapiro

Multi-channel Targeted Marketing - Integrating Best of Breed
Targeted marketing capabilities online are now reaching the level of precision of traditional direct mail list targeting and going beyond with more in-depth audience selection criteria, tracking and reporting capabilities. Direct marketers now have access to a multitude of targeted marketing capabilities both online and offline to reach, market and interact with customers as never before. The most powerful email, banner advertising and direct mail solutions are all driven by powerful databases and sophisticated analytical modeling to target relevant audiences efficiently and effectively.

Jonathan Shapiro PowerPoint

Jonathan shared the newest database targeting promotional strategies: targeted opt-in email, targeted banner advertising, and how to combine these cutting edge solutions with targeted direct mail to maximize your marketing dollars to grow online sales, profitability and traffic, all while respecting consumer privacy.

Jonathan Shapiro, Senior Vice President of Business Development, joined DoubleClick as a VP responsible for managing the DoubleClick Network. More recently, Shapiro was given responsibility for developing DoubleClick's data strategy and overseeing development of new online targeting products and services made possible from the integration of DoubleClick and Abacus Direct.

Shapiro formerly worked as a Specialist in McKinsey and Company's Interactive Multimedia Practice, where he was responsible for developing the Firm's expertise in Internet businesses.

Prior to rejoining McKinsey as a Specialist, Shapiro ran United Media's Internet business, www.unitedmedia.com featuring "The Dilbert Zone". The site, a top 50 news, information and entertainment destination was launched in 1996 and one of the first web businesses to become profitable.

His first stint at McKinsey and Company was as an associate, focusing on media and entertainment.

Jonathan earned his MBA from Stanford's Graduate School of Business and his BS degree in Finance from the University of Pennsylvania's Wharton School.

Richard Rosen

President and CEO of Rosen/Brown Direct, one of the leading direct response advertising agencies, and an acclaimed authority on Return On Investment (R.O.I.) Advertising, presented Interaction Advertising: Branding in the 21st Century New Media. New Strategies. New Opportunities. Richard defined the hot buzz phrase "blended advertising" to the May 2000 luncheon. He shared how to combine the best of the brand awareness advertising techniques with proven direct marketing techniques to build brand, turbocharge prospect interaction and generate sales. Through proven case studies with Fortune 1,000 and dot.com clients, blended awareness-interaction methods to drive a massive number of leads into your hopper for great follow-up and e-commerce opportunities were outlined. Case studies from 3M (a Silver ECHO winner), Pervasive Software, and others, complete with high power web tours, "webmercials" and splash pages, were profiled. An excellent program!

Christopher Ryan

Beware of DISINTERMEDIATION! Chris has presented more than 200 programs and seminars on marketing and technology. The author of, "The Master Marketer" and "Virtual Marketing" brought his "High Performance Interactive Marketing" strategies to RMDMA and shared his insight on what he believes are the key differences between electronic and traditional marketing. His third book, "High Performance Interactive Marketing" is scheduled for publication Fall 2000.

Brian Rainey

What do you get when you merge a database pioneer (Abacus) with the leader in e-commerce technology (DoubleClick)? Brian Rainey introduced RMDMA to the possibility of a future where advertisers get immediate feedback and where the customer-company relationship is stronger than ever as these two pioneer companies come together in a billion-dollar deal to form a powerful alliance in the brave new world of e-commerce.

Patrick Engstrom

Pat shared his more than 25 years experience in technology focused businesses, including Internet technology and applications, satellites systems and space instruments, and missile systems for the US Army, Navy and Air Force. He has held positions in both large corporations and small start-up companies in general management, technical management, system design and system evaluation, project management of complex hardware and software systems, sales and marketing, and strategic planning.

Brian Kurtz

Curiosity may have killed the cat … but it also played a key role in the success of Boardroom, Inc. and made for an interesting topic from Mr. Kurtz when presented to the RMDMA. Building a $100 million mail order company selling books and newsletters (with no advertising) is no easy feat. Having the right subject matter at the right time and a little bit of luck helps. But is there one overriding reason for the success of Boardroom Inc., publishers of America's largest circulation newsletter Bottom Line/Personal? Probably not. But Brian Kurtz, Vice President of Marketing for Boardroom, and a key player in its success for 19 years, proved that he would try one - curiosity.

Martha Rogers

In their most recent best-selling business book, The One-to-One Fieldbook, authors Don Peppers, Martha Rogers and Bob Dorf show how to implement a customer-relationship program based on one-to-one marketing, a notion they championed in their previous books, Enterprise One to One and One to One Future. Martha Rogers brought this cutting-edge knowledge to Denver. This nationally recognized speaker shared her teams vision and consensus vital to understanding and implementing a Customer Relationship Management Program.

Jock Biekert

Jock Bickert is Chairman of the Board of Looking Glass, Inc., a Colorado-based database marketing applications company. Prior to founding Looking Glass, he was founder and president of National Demographics & Lifestyles (NDL), a firm recognized as a pioneer in database marketing. He has served on the Board of Directors of the Direct Marketing Association (DMA) and is currently a trustee of the Direct Marketing Education Foundation. Over the years, Jock's direct marketing colleagues have honored him with the Ed Sisk Award, the Direct Marketer of the Year and the List Leader Year of the Year awards.

Patty Taylor

Patty Taylor is president of First Class Direct, Inc. and president-elect of the Rocky Mountain Direct Marketing Association. Her direct mail creative has won both local and national acclaim. A 15-year veteran, Patty has presented this seminar at Colorado State University and has also spoken for many local and national organizations on the topic of direct mail advertising. First Class Direct, Inc. is a full-service list brokerage, direct mail creative agency, lettershop and fulfillment service bureau.

Tim Prunk

Tim Prunk is president of MatchLogic - one of the world's leading interactive marketing services companies. He leads their strategic and operations management including business development, technology, marketing, sales and customer solutions. With more than 28 years of database marketing and research experience, Tim concentrates on the company's data driven, ROI-focused strategy. Prior to joining MatchLogic, Tim was C.O.O. at ChoicePoint Direct and president/C.E.O. for National Demographics & Lifestyles (NDL). In 1987, he founded Infobase, a joint venture between Young & Rubicam and ACXIOM. Tim is the recipient of both the Direct Marketer of the Year and Advertising Professional of the Year awards.

John R. Wargo

John R. Wargo is responsible for developing new business opportunities for the USPS through strategic marketing initiatives. Under his direction, customer liaison activities include the local Postal Customer Councils (PCC), the National Postal Forum, and the Mailers' Technical Advisory Committee. A postal employee for 30 years, he has held a variety of positions. His most recent marketing position was as Vice President of Customer Relations where he lead the development of a new customer program, which was responsible for substantial increases in customer satisfaction.

H. Robert Wientzen

H. Robert Wientzen, a marketing veteran with more than 30 years of experience, was appointed president and C.E.O. of the national Direct Marketing Association in October 1996. Prior to his appointment, he had been an active DMA member for more than 20 years, serving six of those years on the Association's Board of Directors. Bob once served as C.E.O./Chairman of Advanced Promotion Technologies (APT), where he oversaw construction of the company's 8-million name database. He was also instrumental in creating APT's marketing concept of delivering targeted promotions to customers at computer terminals in retail checkout lanes.