RMDMA is proud to partner with
CSU-Denver to offer this dynamic program.

THE NEXT COURSE BEGINS
JANUARY 24, 2005!
Register Today!

***Students enrolled in the CDM program can join the RMDMA for a Special Student Rate of $50!

...Even seasoned pros should consider taking the course for certification as well as for the knowledge gained.

—Sherri Pierson,
Cherry Creek Mortgage Co.

[The course] material had an immediate impact in my marketing sales position. After only the first class, I tried some of [the] suggestions in my sales efforts—and they worked!

—Tim deBord
G.A. Wright Marketing Inc.

Almost immediately, I was able to apply several techniques that we discussed in class to my client meetings.

—Mary Mathews
Experian

The class has an impact on all my thinking and decisions. I use the instruction every day.

—Mike Bradshaw
Jay Dee Cleaning & Restoration

Colorado State University - Partners in Education

Certificate in Direct Marketing - Courses now offered FOR CREDIT!

Do you want to…

• Get up to speed on the theory behind direct marketing, and what makes it different from traditional Marketing?
• Learn “best practices” from experts in the industry who add value on both the client and vendor side of the business?
• Gain hands-on experience through projects designed to help you apply your newfound knowledge?
• Leverage invaluable networking opportunities as you interact with professionals from some of the most successful companies in the state?

Register Today!

Differentiate yourself by earning the professional designation of Certified Direct Marketer (CDM), offered by the Rocky Mountain Direct Marketing Association (RMDMA) in conjunction with Colorado State University.

Direct marketing professionals who have earned the CDM certification have seen immediate results from the instruction:

The Professional Development Series:
Colorado State University, in collaboration with the RMDMA, offers a certificate program to train direct marketing professionals in the essentials of direct marketing as well as in the most profitable direct marketing trends and technology. Students participating in these classes should have a general business and direct marketing background.

The program consists of three courses, each meeting one night a week for ten weeks (total of 90 contact hours). Upon successful completion of the three courses, you will be eligible to sit for the certification exam administered by the RMDMA to earn the CDM designation. If you are not interested in pursuing the certification, you are welcome to take any or all of the courses that suit your specific needs.

Module 1 – The Principles of Direct Marketing, Course JT 490 V
-Mondays, Sept. 20 – Nov. 22, 2004
This 2 credit course provides an overview of the guiding principles of direct marketing by examining, in detail, three core elements—data, offer, and creative. Interactive discussions, case studies, and hands-on projects facilitate retention through application. Register Today!

Module 2 – Database Marketing, Course JT 490 V
-Mondays, Jan. 24– Mar. 28, 2005
Learn what every direct marketer should know—but few actually do—about data and its critical role in direct marketing success. From sources and uses of data to cutting-edge techniques in segmentation and modeling, you’ll walk away ready to put your knowledge to work for you and your company.

Module 3 – Direct Marketing Creative, Course DS452A
-Mondays, Apr. 11 - June 20, 2005
Explore the ins and outs of creative techniques in direct marketing—and learn how to make a significant impact on your bottom line. Discover what works and what doesn’t in the world of copy, color, printing, and the ever-important offer.

Textbooks & Materials
One textbook will be required for each course (not included in tuition). All books can be ordered and purchased through the bookseller of your choice.

Course Fees:
$660.00 per course for non-members

Books and course materials are extra (see requirements with course information following). There is an additional $75.00 charge payable to RMDMA for testing and certification. There are parking options available for students. Please ask about parking when placing your registration. There is a $10 building pass required to access the building - request this pass when placing your registration through CSU.

REGISTRATION: Request for registration may be made by phone, fax, or mail.

Register Today!

To register by phone, call Continuing Education (toll free) 877-491-4336

To register by fax, send a completed registration request form with your credit card information to 970-491-7885

To register by mail, send a completed registration request form with payment to:

Continuing Education
Spruce Hall
Compus Delievery 1040
Ft. Collins, Co 80523-1040

For more information:

Kate Pennella
Program Manager
410 17th Street #1400
Denver, CO 80202
303-376-2605
kpennella@lear.colostate.edu

PAYMENT:

Payment can be made in the form of check, money order, or charge (Visa, MasterCard, Discover, American Express). In cases where companies pay for employee education, direct billing may be made to the company. Billing information for your company or payment in full is required at the time of registration. In all cases, the learner is responsible for the cost of the course.

WITHDRAWAL/CANCELLATION: 5 business days

CSU honors written requests for withdrawals received five days before the start of the first class session. A $100 processing fee may be charged.

CSU reserves the right to cancel courses. In the event of a cancellation, registrants will be notified immediately and all fees will be returned in full. Please allow two to three weeks for the processing of all refunds.

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