Google+ opens the door to social media

If you haven’t signed up for Google+, or created a Google+ business page, it’s time to give it a whirl, according to Customer Paradigm CEO Jeff Finkelstein.

To Google’s search engine, the eminently popular Facebook is often a dark, black void of information. Unless you post status updates to “public” (as I often do), your posts to friends are often off-limits to outside search engines.

This is good if you were dancing on the tables at the bar last weekend with friends and you’re now trying to apply for a job, Finkelstein says. But it’s limiting.

Google started the Google+ system as a response to the possibility of being “cut off” from 800 million users, and as a way to bolster their search engine ranking results. Now, Facebook’s active user base of 800 million people can start working for you!  Full story

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