As more and more TV viewers spend time tweeting about their shows or posting comments on Facebook, social entertainment startup GetGlue has raised another $12 million to keep fans talking through their favorite shows.
GetGlue now has more two million users who ‘check in’ to let friends know what shows they are currently watching or movies they have seen. For example, up to 38% of US mobile device owners surveyed last July used their device to interact or research a TV show while they were watching it, according to a Yahoo!/Razorfish survey. Full story
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