The Rocky Mountain DMA is now offering a service to help members with two of their biggest challenges: The need for an effective customer database, and the need for a profitable website.
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Click on photo for more information
Click on photo for more information
Trouble is, database experts and SEO specialists are everywhere … it seems like there’s a vendor on every corner. If your car conks out, you phone AAA, your auto dealership or the mechanic who does your tune-ups. But even if you know a database or computer expert, it’s likely that sales pressure or questions about qualifications make dealings difficult.
Our Marketing Basics programs, however, give DMA members assurance that you will work with a reputable expert to assess your situation, and provide recommendations about potential remedies and costs – along with some indication of what kind of ROI to expect.
List Basics costs $50, and SEO Basics $100. You’ll receive a written report and a phone or in-office consultation. And 100% of the revenue goes directly to the Rocky Mountain DMA to help support these and other member services.
No pushy sales pitch. No obligation. We’ve checked our experts’ credentials, so you’re assured of straight honest answers – no self-promotion, no high-pressure sales pitches (our professionals would, of course, like to earn your business; but you may feel free to take their report and recommendations to the vendor of your choice).
The Company Contact List
Every company out there has much the same challenge in finding and keeping business: Maintaining a strong list of customers and prospects in a contact database.
It seems almost impossible to keep information on clients and prospects current – all the names, addresses, phone numbers, email addresses, contact dates, purchase history … the list goes on and on. Compounding that, the average person changes either a job or home address every five years or so, meaning 20% of the records in a business’ dB go bad every single year!
List Basics: For $50, a DMA-screened list-services provider will evaluate your existing contact database and make recommendations how best to upgrade and expand the power of your list, within a budget you specify.
Search Engine Optimization
If it isn’t one thing, it’s another. If you’ve looked under the hood of you contact dB and found in mechanically sound, maybe it’s time to look at the other vehicle in your Direct Marketing garage: The corporate website.
A world of prospects uses search engines such as Google, Yahoo and Bing. Your website is the vehicle that can bring those prospects to your door … but you need to make sure that vehicle is running on all eight cylinders.
Targeted copy, improved tags and keywords, content headers, and other “tricks of the trade” can bring more and better traffic to your website at exactly the optimal cost. Google AdWords and various metrics programs are widely available tools that you could employ, but do you really have time to sort through which combination is best for you?
SEO Basics: For $100, our Search-Engine Optimization expert will dig into your website’s structure to identify areas that could benefit from the attention of a professional to increase site traffic and marketing success.
For more information, about these new member programs, please call Ed Swartley, executive director of the Rocky Mountain DMA, at 720-922-9413, or send an email inquiry.
Photo: Flickr, dpade1337
