To expand our horizons, in 2002 the RMDMA unveiled four new industry awards in addition to the Direct Marketer of the Year. Called RMDMA Eagles, these tributes acknowledge boundless achievement, represent our Rocky Mountain heritage, and embody a commitment to direct marketing excellence. An RMDMA Eagle Award recognizes those among us who push the envelope (pun intended), achieve the highest personal and professional standards, and soar to the mountaintops of our association and industry.