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	<title>Rocky Mountain Direct Marketing Association</title>
	<atom:link href="http://www.rmdma.org/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.rmdma.org</link>
	<description>Education and Networking for Marketing Professionals</description>
	<lastBuildDate>Wed, 22 Feb 2012 16:31:11 +0000</lastBuildDate>
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		<title>Customer-focused websites: Four best practices</title>
		<link>http://www.rmdma.org/p5714/</link>
		<comments>http://www.rmdma.org/p5714/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 16:31:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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			<content:encoded><![CDATA[<p>Creating customer-focused websites that are more engaging, yield more inquires, and generate more revenue than traditional “corporate” sites, may hinge on using these four Best Practices:</p>
<p style="padding-left: 30px;">• Help visitors connect with peers.<br />
• Provide access to relevant subject matter experts.<br />
• Provide easier and faster access to your company.<br />
• Earn trust over time with relevant content.</p>
<p><a href="http://bit.ly/zD0xdJ" target="_blank"><strong>Full story</strong></a></p>
<p>_____________________<br />
<a href="http://www.japsolson.com/" target="_blank"><img src="/wp-content/uploads/Japlogo09.jpg" border="0" width="214" height="101" title="Corporate Sponsor: Japs-Olson"></a></p>

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		<title>Ogilvy &amp; Mather staff up in social media, youth marketing</title>
		<link>http://www.rmdma.org/p5710/</link>
		<comments>http://www.rmdma.org/p5710/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 16:29:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[  <a href="http://www.rmdma.org/p5710/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>One of the biggest advertising agencies, Ogilvy &amp; Mather Worldwide, is starting practice units that are devoted to helping clients navigate two areas that are rewarding but confusing: social media and youth marketing.</p>
<p>The new units are devoted to areas that include cross-cultural marketing, and are indicative of efforts by large ad agencies to adapt to the rapidly changing needs of marketer clients.  <a href="http://nyti.ms/zXOK0Y" target="_blank"><strong>Full story</strong></a></p>
<p>_____________________<br />
<a href="http://www.fusecreates.com/" target="_blank"><img src="/wp-content/uploads/Fuse-Banner1.jpg" border="0" width="214" height="101" title="DirectLinePrintingSponsor"></a></p>

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		<item>
		<title>B2B marketers need to get on board with Social Media</title>
		<link>http://www.rmdma.org/p5706/</link>
		<comments>http://www.rmdma.org/p5706/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:27:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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			<content:encoded><![CDATA[<p>For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media, but make a commitment to improved execution. An eMarketer article recently reported on a new Accenture study, which saw a huge gap between “knowing” and “doing” when it comes to social media in the B2B Marketers survey group.  <a href="http://bit.ly/yC0nrC" target="_blank"><strong>Full story</strong></a></p>
<p>_____________________<br />
<a href="http://www.japsolson.com/" target="_blank"><img src="/wp-content/uploads/Japlogo09.jpg" border="0" width="214" height="101" title="Corporate Sponsor: Japs-Olson"></a></p>

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		<item>
		<title>Teenage apparel retailers struggle to integrate across marketing channels</title>
		<link>http://www.rmdma.org/p5702/</link>
		<comments>http://www.rmdma.org/p5702/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 15:25:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[  <a href="http://www.rmdma.org/p5702/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Abercrombie &amp; Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.</p>
<p>Both rely on e-commerce websites and brick-and-mortar stores for sales, which are bolstered by email marketing, print ads and social media. Both brands have abandoned traditional cataloging, while Abercrombie &amp; Fitch has shifted entirely away from print mailings, investor relations manager Eric Cerny told Direct Marketing News.  <a href="http://bit.ly/zbYkyQ" target="_blank"><strong>Full story</strong></a></p>
<p>_____________________<br />
<a href="http://www.RMDMA.org/certification/" target="_blank"><img src="/wp-content/uploads/CDIM-Banner2.jpg" border="0" width="214" height="101" title="Professional Certification Course"></a></p>

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		<title>5 tips every mobile advertiser should know</title>
		<link>http://www.rmdma.org/p5671/</link>
		<comments>http://www.rmdma.org/p5671/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 15:13:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[  <a href="http://www.rmdma.org/p5671/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The world truly has gone mobile. In 2011, consumers using mobile devices accounted for 14.4% of sales on Christmas Day. Hundreds of top Fortune 500 brands like Disney, Levis and Hasbro acquired new email subscribers and drove sales using mobile marketing.</p>
<p>How can you make mobile advertising work for you?  Download the new Pontiflex report, &#8220;5 Tips Every Mobile Advertiser Should Know,&#8221; to receive exclusive research and insights that will ensure you&#8217;re doing mobile the right way.</p>
<p><a href="http://bit.ly/wsiZon" target="_blank"><strong>Download the White Paper</strong></a></p>
<p>_____________________<br />
<a href="http://www.japsolson.com/" target="_blank"><img src="/wp-content/uploads/Japlogo09.jpg" border="0" width="214" height="101" title="Corporate Sponsor: Japs-Olson"></a></p>

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		<title>Senior Data Analyst (Search)</title>
		<link>http://www.rmdma.org/p5694/</link>
		<comments>http://www.rmdma.org/p5694/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 00:16:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Job Postings]]></category>

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		<description><![CDATA[ShopAtHome.com seeks Senior Data Analyst (Search) <a href="http://www.rmdma.org/p5694/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.rmdma.org/wp-content/uploads/ShopAtHome-Web1.png"><img class="alignright size-medium wp-image-5697" title="ShopAtHome-Web" src="http://www.rmdma.org/wp-content/uploads/ShopAtHome-Web1-300x62.png" alt="" width="300" height="62" /></a>We are looking for an ambitious Senior Data Analyst specifically focusing on search engine marketing (SEM), to join the ShopAtHome.com team. You will contribute to the phenomenal growth we are experiencing &#8211; ranked #715 on the fastest growing private companies list in 2011 by Inc. Magazine.</p>
<p>The ideal candidate will have a passion for Data Mining and Analysis and have excellent analysis skills. This position is ideal for a talented person who wants to work in a fast paced environment, working on-site with terrific people at our convenient location in the DTC.</p>
<p><strong>Responsibilities:</strong></p>
<p style="padding-left: 30px;">• Perform analyses (using SQL and other analytics tools) that support efficient execution of day-to-day SEM activities and optimization strategies<br />
• Analyze campaigns and identify key insights such as trends, behaviors and relationships impacting campaign performance<br />
• Lead the design of A/B tests to measure the effectiveness of search programs<br />
• Integrate multiple data sources in order to develop and report on marketing KPIs and campaign attribution models<br />
• Create, maintain and improve Excel models and processes that support department initiatives<br />
• Create and maintain system to Benchmark and Alert on KPI’s<br />
• Owns business relationships with optimization and analytics tools, and seeks other business partner analytics tools where applicable.<br />
• Demonstrates ability to conduct and interpret complex quantitative and qualitative analyses of data<br />
• Applies statistical tests to data in order to improve business decisions</p>
<p><strong>Desired Skills &amp; Experience:</strong></p>
<p style="padding-left: 30px;">• 3+ years of Data Analyst experience, Web analytics experience preferred<br />
• Strong math and analytical skills<br />
• Strategic thinker with actionable recommendations based on data<br />
• Advanced Excel experience required, Macro and automation skills a plus<br />
• SQL knowledge is a plus<br />
• Excellent written and oral communication skills; must communicate effectively across departments<br />
• Detail oriented and very organized<br />
• Paid Search and Online Marketing experience a plus<br />
• Bachelor’s degree in statistics, mathematics, economics, finance or related field is required, Masters degree is preferred</p>
<p><strong>Employees enjoy:</strong></p>
<p style="padding-left: 30px;">• Competitive compensation<br />
• 15 days of Paid Time Off (PTO) annually<br />
• 10 paid company holidays<br />
• Medical, dental, vision &amp; life insurance for employees and their dependents<br />
• Matching 401(k) savings plan<br />
• Flexible Spending Accounts<br />
• Free on site gym (no excuses…..)<br />
• Company Events and Bagel Fridays (don&#8217;t forget the gym…..)<br />
• Working with the greatest people ever!</p>
<p>ShopAtHome.com helps more than 15,000 online stores generate leads and sales through one of the largest coupon and discount shopping sites on the Web. With over 20 million customers and 25 years in the lead generation business, we are the leader in online coupons and deals.</p>
<p>ShopAtHome.com is located at our Greenwood Village, Colorado, office near Quebec and Belleview. Please <a href="mailto:recruiting@ShopAtHome.com" target="_blank"><strong>submit a cover letter</strong></a> indicating position applied for, resume, and salary requirements.</p>
<p>_____________________<br />
<a href="http://www.fusecreates.com/" target="_blank"><img src="/wp-content/uploads/Fuse-Banner1.jpg" border="0" width="214" height="101" title="DirectLinePrintingSponsor"></a></p>

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		<title>IDS becomes Regus&#8217; one millionth customer</title>
		<link>http://www.rmdma.org/p5678/</link>
		<comments>http://www.rmdma.org/p5678/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 16:00:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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			<content:encoded><![CDATA[<p>Regus, the world’s largest provider of flexible workplaces, announced that it has signed-up its one millionth customer – <strong>Innovative Database Solutions</strong> (IDS), founded by RMDMA board member and Membership Chair Justin Hamilton.</p>
<p>Hamilton, president of the technology startup, said he is delighted to be Regus’ millionth customer and is already considering expansion with Regus: “One reason I chose Regus is <a href="http://www.rmdma.org/wp-content/uploads/IDS-Logo-w-Tagline.jpg"><img class="alignleft size-medium wp-image-5679" title="IDS Logo w Tagline" src="http://www.rmdma.org/wp-content/uploads/IDS-Logo-w-Tagline-300x137.jpg" alt="" width="300" height="137" /></a>its additional locations in cities around the country, and the globe. When I need to work outside Denver I can drop in to one of the many Regus centers quickly and easily &#8230; establishing a presence in another city as easily as ordering a cup of coffee.”</p>
<p>Hamilton said IDS, which provides mail and email database solutions to the marketing industry, has received great support from the center staff in a fully equipped office.</p>
<p>&#8220;Being in this location has helped boost my company’s image,&#8221; he said. &#8220;I have a professional business address and a receptionist to answer my calls – and my clients are always impressed when they come in for meetings.”</p>
<p>In acknowledgement of the 1 millionth customer milestone, Regus will present Hamilton with a business tool kit to help grow his business and keep him productive while traveling. The business tool kit includes:</p>
<ul>
<li>A Regus Virtual Office, enabling a business to easily and affordably establish an immediate presence in a new market.</li>
<li>A Businessworld Gold card for access to any of Regus’ 1,200 business lounges.</li>
<li>Car rental courtesy of Budget.</li>
<li>Hotel stay at any La Quinta Inns &amp; Suites.</li>
<li>An Elance.com certificate, which can be used to staff Hamilton’s business as needed with freelance workers.</li>
</ul>
<p><strong> Contact information:</strong><br />
Justin Hamilton<br />
Innovative Database Solutions<br />
8310 S Valley Hwy, Suite 300<br />
Englewood, CO 80112<br />
303-524-1168<br />
www.idatabasesolutions.com<br />
<a href="mailto:justin@idatabasesolutions.com" target="_blank">Email</a></p>
<p>_____________________<br />
<a href="http://www.fusecreates.com/" target="_blank"><img src="/wp-content/uploads/Fuse-Banner1.jpg" border="0" width="214" height="101" title="DirectLinePrintingSponsor"></a></p>

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		<title>Five years from now, CMOs will outspend CIOs</title>
		<link>http://www.rmdma.org/p5666/</link>
		<comments>http://www.rmdma.org/p5666/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 16:11:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[  <a href="http://www.rmdma.org/p5666/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping – or even slowing down – any time soon.  In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs.  Why?</p>
<p style="padding-left: 30px;">• Marketing is becoming increasingly technology-based<br />
• Harnessing and mastering Big Data is now key to achieving competitive advantage<br />
• Many marketing budgets already are larger – and are growing faster – than IT budgets.</p>
<p><a href="http://onforb.es/x08ntC" target="_blank"><strong>Full story</strong></a></p>
<p>_____________________<br />
<a href="http://www.japsolson.com/" target="_blank"><img src="/wp-content/uploads/Japlogo09.jpg" border="0" width="214" height="101" title="Corporate Sponsor: Japs-Olson"></a></p>

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		<title>Study says sales lead prices continue to fall</title>
		<link>http://www.rmdma.org/p5658/</link>
		<comments>http://www.rmdma.org/p5658/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 15:08:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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		<description><![CDATA[  <a href="http://www.rmdma.org/p5658/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Rental prices of sales contact lists continue to decline, with steep drops coming in permission-based B-to-B email lists, according to the “Winter 2012 List Price Index” from list management company Worldata.  <a href="http://bit.ly/xmLyjd" target="_blank"><strong>Full story</strong></a></p>
<p>_____________________<br />
<a href="http://www.japsolson.com/" target="_blank"><img src="/wp-content/uploads/Japlogo09.jpg" border="0" width="214" height="101" title="Corporate Sponsor: Japs-Olson"></a></p>

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		<title>Momentum grows for sales tax on online purchases</title>
		<link>http://www.rmdma.org/p5654/</link>
		<comments>http://www.rmdma.org/p5654/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 16:06:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

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			<content:encoded><![CDATA[<p>The days of tax-free online shopping may be coming to an end.  More than a dozen states have enacted legislation or rules to force online retailers to collect sales taxes on purchases, according to tax publisher CCH.  Similar legislation is pending in 10 states.</p>
<p>Critics say the measures would force online retailers to collect sales taxes in dozens of states and jurisdictions, with different rates and definitions of which products are taxable.  <a href="http://usat.ly/xt6LpL" target="_blank"><strong>Full story</strong></a></p>
<p>_____________________<br />
<a href="http://www.fusecreates.com/" target="_blank"><img src="/wp-content/uploads/Fuse-Banner1.jpg" border="0" width="214" height="101" title="DirectLinePrintingSponsor"></a></p>

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