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Kim
MacPherson
President, Inbox Interactive
Register
before 1/26
Workshop Member: $29
(Nonmember +$10)
Luncheon Member: $30
(Nonmem +$15)
Prices
increase after 1/26!
REGISTER
NOW! |
Luncheon
Topic:
E-mail Marketing
What is and isn't working
Workshop
Topic:
33 Ways To Improve
Your E-mail Marketing
FREE
PARKING!
Pepsi
Center
The Ridgeline on the suite level
1000 Chopper Circle
Denver, CO 80204
Directions
REGISTER
NOW!
Subject:
FREE MARKETING ADVICE
This
subject line might fail in an email marketing
effort. But it's a sure click-thru on February
2, 2005. That's when Kim MacPherson, author of
Permission-Based E-Mail Marketing That Works!,
will share her expertise on the strategic and
creative elements vital in successful email marketing.
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About
Kim MacPherson:
Kim MacPherson is president and founder of
Inbox Interactive, a full-service, award-winning e-mail marketing
agency specializing in strategic and creative development,
as well as deployment and tracking solutions. Inbox clients
include The New England Journal of Medicine, America
Online, Environmental Defense and many more merchants, content
providers, and non-profit organizations.
As the author of Permission-Based E-Mail
Marketing That Works! Kim has also written over 100 articles
on the topic that have been published in both online and offline
marketing and trade publications around the world. She is
a frequent speaker and has held sessions at numerous industry
conferences in the U.S., Europe, and Australia.
REGISTER
NOW!
| Luncheon
Topic:
E-mail Marketing
What is and isn't working
Whether
you use email marketing for customer upsell, cross-sell
or acquisition, don’t miss this chance find out
how to significantly boost your success.
Attend
the February 2nd Event to Learn:
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How to get by today's spam filters.
- Successful
subject lines.
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Copy points and phrasing that work.
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What to test and how to test it.
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How to make the best use of e-mail newsletters.
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Formatting techniques that maximize response.
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When and how to personalize your messages.
- Talk
includes actual case studies — and so much more!
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Workshop
Topic:
33 Ways To Improve
Your E-mail Marketing
Join
Kim before the luncheon and learn the tricks for getting
all your email delivered, opened and read!
Here
are just the highlights of this information-packed session:
- Get
more of your email delivered safely.
- 3
things marketers should always do before sending out
an email.
-
Email deliverability testing you can do today.
-
Words that send your emails into a "black hole."
-
How to ensure compliance with recent email laws.
-
What really boosts open rates?
-
Subject lines that get opened more often.
-
When is the best day/time to send your emails.
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Email etiquette: what you should and shouldn't do.
-
Driving more people to your website.
-
Increasing "click rates" - What's working
today.
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Keys to creating an effective call to action.
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Event
Details: :
Workshop
10:00
a.m. - 11:30 a.m.
Registration
and Networking
11:00 a.m. - Noon
Luncheon
& Presentation
Noon — 1:15 p.m.
|
Pricing:
Register
by January 26th and SAVE!
Workshop
Member: $29
Nonmember: $39
Luncheon
Member: $30
Non-Member: $45
Price
increases after January 26th
|
48
hour cancellation required - No shows will be billed
Call for details: 303-914-8407
Online
Registration
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