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| Past RMDMA "Direct Marketer of the Year" Recipients David Ariss, president of Ariss Marketing Group, Inc. has been busy building his business by finding new clients - clients such as United Business Media, RH Donnelley, otherwise known as DEX; Western Union; the International Network of Children’s Ministry; Mountainside Fitness and Colorado State University Global Campus to name just a few. David has also been making a name for himself in the political arena. He attended the Leadership Institute’s Grassroots Campaign School to learn better how to work with candidate’s campaign strategy. This year he worked with 11 Republican candidates as a campaign strategist and as a direct mail specialist. They were running for a variety of offices, including U.S. Congress, Colorado State Representative, Colorado State Senate and Arapahoe County Commissioner. He had 7 winners – that’s 63% - not bad considering this was a tough year to get elected as a Republican. David graduated from Central Michigan University with a degree in journalism and business. He learned the ins and outs of direct marketing during his early career in the magazine publishing business, having worked for Texas Business and Virginia Business magazines back in the 1980’s. He also helped start Colorado Homes & Lifestyles magazine in 1980. After a stint at G.A. Wright in the early 90’s, David formed Ariss Agency in 1995; in 1998 Ariss Kahan Database Marketing Group and Ariss Marketing Group in 2006. David was president of the RMDMA in 1995-1996 and was awarded his first Grand Eagle Award for Direct Marketer of the Year in 2002. He is currently a board of directors member of the Denver Area Council Boy Scouts of America Exploring Program, an active member of the Colorado Association of Commerce and Industry, on the Stewardship committee at his church and very active in politics. David has been married to Barbara for over 25 years. They have a 17 year old son (A.J.) who plays lacrosse at Cherry Creek High School and Olley, a Great Dane. VP of Strategic Marketing, The Kern Organization As President of Ronald James Direct, his own direct marketing agency with offices in Los Angeles, Portland and Denver, he helped increase response rates and ROI for companies including Qwest, HP, Symantec, Ritz-Carlton Hotels, Keystone Ski Area, Silver Dollar City, Dollywood, and many others. As VP of Strategic Marketing for The Kern Organization he has been instrumental in building marketing strategy for clients including DIRECTV, SAP, Nextel Partners, VeriSign, Cardiac Science, and Nortel. As well as building extensive expertise serving The Kern Organization clients, he can relate to the challenges of Marketing VPs having held that position with two organizations: Maxwell Business Systems, a provider of enterprise-wide software for large government contractors including Lockheed and Raytheon, and WSNet, a provider of digital satellite programming to independent cable operations. Mr. Pennington's work has been honored with awards from the Direct Marketing Association, including two Gold Echos, The Western Publications Association's Maggie, and "Best in the West" awards from the AAF. 2005 Brian Rainey Prior to joining The Sharper Image, Rainey was List Developer Manager at Sara Lee Corporation, where he oversaw the development and execution of customer acquisition plans. Under his guidance, division sales increased from $100 million to $400 million. Rainey earned a B.S. from the University of Northern Colorado and received his General Management Training certificate from the Columbia Executive Business School. Karl was a principal at NDL, which was one of the first companies to provide targeted marketing using a compiled database. After NDL was bought by Polk, Karl went on to be one of the founders of Abacus Direct. After Abacus
was purchased by DoubleClick, Karl attempted retirement - he traveled,
saw the world and spent time with his family. He soon found that
his passion for data called him back to the business world. Karl started NextAction in 2002 and in 2003 the database co-op was launched. Under Karl’s leadership, NextAction combines the right data with advanced statistical methods to produce services which significantly impact mailing campaigns. Karl has a passion for the out of doors. He’s an avid biker and does at least one 400 mile+ mountain bike ride yearly including Ride the Rockies and Bicycle Tour Colorado. He presently serves on the Board of Directors of Rails to Trails Conservancy, a national non-profit dedicated to converting former railroad lines into hiking/biking trails. In an effort to remind his employees to balance work with family, has taken employees and their family members on several mountain hut trips. Karl is also a very generous philanthropist, giving back to the community, including the RMDMA, through the Karl and Barb Friedman Family Foundation. With deep-seated Midwestern roots — born in Iowa, raised in Kansas, educated in Illinois — Cindy parlayed her heartland values and God-given writing talents into the classic “corporate-to -Indy” business model. She cut her teeth in this business more than 20 years ago, writing hard-selling copy to promote the philatelic product lines of Unicover in Cheyenne , WY. Later, she was Copy Chief at National Liberty Corporation in Philadelphia, PA and CareerTrack in Boulder as well as serving as Senior Writer/Creative Director at Heinrich in Denver, CO. Today, as principal of Williams Creative, Inc., Cindy partners with longtime art director friends and associates who are as dedicated to the discipline of direct marketing as she is. Together, they develop direct mail, e-mail, and print advertising that gets results for local and national accounts. Cindy’s winning track record and her proven expertise in customer acquisition, retention and loyalty programs attracts new clients from both the consumer and b-to-b sectors. She holds numerous awards including the Gold, Silver and Bronze Summit Awards, the Art Director’s Club Merit Award, the BMA Gold Key Award and the International Echo Award. A long-standing member of RMDMA, Cindy has been a two-time board member, an early editor of DirectLine, co-chair of the 2003 DM Day and Marketing Chair for DM Day 2004. She is also a 2003-04 board member of the Business Marketing Association, BMA, and served as the editor of BMA Today. 2002
David Ariss With primary
responsibility for project management and production, Ariss Ariss is active in civic and professional groups. He is past president of the Rocky Mountain Direct Marketing Association, former board of directors member for the National Society of Fund Raising Executives, a former Metro Denver Chamber of Commerce Ambassador, and a vestry member at St. Gabriel the Archangel Episcopal Church. He also coaches his son's 6th grade Lacrosse team. fasdfa dfasdfasdfasdfasdfasdf
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Brent Green His work has been recognized with nearly fifty awards. Among his career highlights: Target Marketing magazine selected an educational products catalog for the Best of Direct Marketing. A multi-stage lead generation program for a software company won the Direct Marketing Association's InternationalGold ECHO award. A marketing campaign for a trade association won Best-of-Class for multimedia and a Gold Key Award from the Business Marketing Association.
Oowner of Luna Communications Lora Petcoff worked in a variety of direct marketing disciplines, from database marketing to direct response advertising. Clients included Spiegel, Fingerhut, Land's End, TCI, Primestar by TCI, the Denver Post, Norwest Bank, Public Service Company of Colorado and Keystone Resort. As part of the original group at Abacus Direct she helped the company grow 38 percent in one year as it revolutionized the management of catalog lists. In 1996 she was part of the team that won a Gold Echo for a US West mailing package. She owned her own company, Luna Communications, and finished her career at the National Cancer Society.
1999
Ron Kahan When an AE job opened up in 1990 at US West's Colorado Data Products Group, Kahan applied for and won the position. As a National Account Executive he sold US West list products to Montgomery Ward, Sears, J. Crew, Fingerhut and Spiegel, among others. Shifting to the company's new Products Group, Kahan helped develop the first database marketing software and service for small and medium-sized business ("Sales Edge"). More successes followed including his work on "Your Value Card," an electronic coupon product that let retailers offer frequency and monetary-based discounts. In 1994 he won the prestigious "Dolphin Award" for best major innovative contribution. The drive to start his own business triumphed in 1995, when he formed RKC Database Marketing Resources, a consulting firm that focused on the building of sales and marketing databases. Soon after he formed an alliance with David Ariss. Their companies merged in 1998. 1998
John Messner In 1978, Unicover of Cheyenne, a direct marketer of stamps, first day covers and other collectibles hired John to run continuity programs and take charge of new product development. John launched a collector plate business and created many successful space and DM campaigns. He also got his first exposure to international travel on a product development trip to Russia and the UK in 1979. In 1980, John moved to Boulder to become an account executive for Wiland Services (now Centrobe Database Marketing). John soon was promoted to General Manager and eventually to Vice President of Regional Operations. During his tenure at Wiland, John directed the building of a ten million dollar business which was sold to NeoData in 1992. In 1986, John began commuting to California to head up Sales, Marketing and Operations for a Wiland competitor, PSA Direct. He held this position for two years. Finally, getting tired of commuting, John returned to Boulder in 1988 to take a job with CareerTrack Seminars as VP of Marketing. While at CareerTrack, John directed the building of one of the first prospect databases in the industry. He also directed the rollout of CareerTrack's business overseas. While working in Europe, John became interested international business development. This interest in international business blossomed into a consulting business that started in 1989 and moved to Holland in 1990. Since 1989, John has worked on direct marketing projects in over twenty countries, including: Holland, Germany, Austria, Switzerland, Luxembourg, Belgium, Denmark, Sweden, South Africa, Chile, Argentina, Poland, The Czech Republic, the UK, Australia, New Zealand, Spain, Italy, France, Portugal, Belgium, Canada and Russia...and yes, the US too! John has worked on projects ranging from selling "gadgets" off the page to marketing seminars to selling genealogy and heraldry books...and many things in between. The common thread has been Database marketing, fulfillment, new product development and new product launches...and now E-Commerce. 1996
Tim Prunk Previously, Prunk was president/CEO for National Demographics and Lifestyles, a $50 million multi-national database marketing firm. Prior to NDL, Prunk founded and was the president of Infobase, the preeminent source of file enhancement in the U.S. Prunk is past-president of the RMDMA, was the RMDMA 1996 Direct Marketer of the Year and DAF Advertising Professional of the Year in 1998. He is a trustee of the Direct Marketing Educational Foundation, and member of its Executive Committee. 1995
Jim Braun 1994
Rich Sims 1993
Jim Morris
1992
Gary Wright
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