Increasing Your Marketing Effectiveness with
World Class Variable Data Ad Campaigns
There is a revolution occurring in marketing, publishing and print production. It is a move away from long print runs of identical (static) pages to shorter printing runs which can be customized to individuals or groups.
Known as variable data printing this technology allows companies to send fewer marketing messages that are better targeted and more relevant. This results in lower mailing costs, increase response rates, lower costs per response and more effective marketing campaigns. In this seminar we will talk about world class variable data ad campaigns that increased marketing effectiveness.
You will learn:
Market estimates for color, black and white, static and custom page growth
Case histories for successful applications
Categories of printing equipment
Vertical markets with highest adoption rates
Case histories of successful campaigns and best practices
The Internet and websites are now commonly used as marketing vehicles. However, getting potential customers to a website through direct marketing techniques, SEO and SEM is just the first part of the process. If users can't find a product or service by navigating a website or if users have to read through too much content to find information, they will give up and leave the site. A website must be usable and must offer a positive "user experience" for potential customers to act on a call to action to perform actions or purchase products and services.
This presentation presents the "universal" golden rules for usable web design. Over the past 15 years, these design heuristics (and many variations) have been written about, referenced and applied to the current state of software and web design. Mandel addresses the evolution of these guidelines and provides relevant examples showing why the golden rules of usable web design are even more important today.
Attendees will learn web design golden rules organized into these three major groups:
Place users in control
Reduce user's memory load
Make the interface consistent
Attendees will be show examples of these design principles and will learn how to use a usability checklist to learn, remember and utilize these golden rules effectively.
Creating Relationships: Recognizing the Value of Database Marketing
Database marketing is a form of direct marketing using databases of consumers or potential consumers to generate personalized communications to promote a product or service for marketing purposes. Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select consumers for communications. In this session, you’ll hear about case studies of integrated campaigns across online and offline channels, demonstrating that database marketing is a valuable way to create a personalized, ongoing relationship with a large, diverse population.
In this session, attendees will learn:
The rules of engagement and latest innovations in database marketing
How to implement best practices
How to track the impact of database marketing
How your business can take advantage of the ability to communicate across multiple touchpoints
How to assign distinct, personalized programs for every segment and individual
Speaker:
Michael Stitch
Group Director of Strategic Planning Bridge Worldwide
Success Stories and Best Practices: Why Social Media Should Be Part of Your Marketing Plan and How to Make it Happen
James Clark, founder and CEO of Room 214, and Joe Rogel, social media strategist for Gaiam, will discuss why companies should be involved in social media today, best practices for doing so and how companies can get started.
Not only is social media a great way to connect with customers, but it’s a proven method of exerting more control over your company’s brand image, positioning your company as a thought leader and influencing conversations about your company and its products.
James and Joe will discuss success stories from a wide range of companies – large and small, B2B and B2C, profit and nonprofit – to provide the audience with concrete best practices they can use to move forward in their own social media efforts. Special attention will be paid to social media metrics and measurement.
Attendees will learn:
Social media success stories from B2B, B2C and nonprofit companies
Best practices that you can enact at your organization
The essentials of metrics, measurement and ROI
How to start your own social media program, even with limited resources
Multi-Channel Marketing, Moving from Concept to Fact
For years, multi-channel marketing has been a goal of every marketer, yet hard to achieve. Barriers to success include data silos, organization design, technology and many others. With the proliferation of channels, making multi-channel marketing work is more imperative than ever. Simply, how do you get the message you want to get to each consumer, regardless of channel, and ensure the message is tailored for that channel? How can you, in real time, learn from the delivery of every message to every consumer, to make your messages more relevant and the interaction more engaging. See how doing multi-channel marketing right is driving significant gains at sample companies.
What attendees will learn:
How to enable a true multi-channel strategy
How the marketing database must evolve to support true multi-channel marketing
How to leverage advanced analytics in multi-channel marketing
How to move in real time
Where social media and mobile fit in multi-channel marketing
Best Practices and Current Trends in Email Marketing
At this informative session, you will get an inside look at the email marketing strategies, tactics and best practices employed by the world’s leading retailers and direct marketers.
Attendees will learn:
Optimizing your email address acquisition efforts
Lifecycle and series-based campaigns
Testing and optimization tactic
Segmentation strategies
Creative best practices
Incorporating social media into your email program
Why Traditional Selling Strategies Won’t Work In This Economy (and what the new strategies are that work)!
Gary Harvey, speaker, sales coach, author, and founder of Achievement Dynamics, will be covering three key areas of interest to most CEO’s. Presidents, VP of Sales, and business development/sales growth people:
First he will discuss various hidden roadblocks and barriers that all business people encounter regardless of their experience level.
Next he will explain why that is happening to them.
And finally he will talk about a 7 step process and a unique philosophy called "Discovery Selling" that will describe how to overcome those roadblocks and barriers.
Gary will discuss:
How to close more sales
How to turn "think it over’s" into a decision, yes or no
How to pre-qualify prospects and stop unpaid consulting
How to sell “even” when your competitor is cheaper
How to increase productivity, accomplish goals and create an environment of "Discovery Selling" versus "Convince Selling", setting yourself apart from your competitors who will use "Traditional Selling" techniques
Optimize Your Bottom Line: What You Need To Know About SEO
Mike Belasco, SEO expert and president of local SEO firm seOverflow, will provide an overview of SEO, explain its importance and share ideas on how to apply simple yet powerful SEO strategies to strengthen your website's visibility on the search engines. The presentation will cover tips and tricks for on-page optimization, link building, local SEO and Google Analytics with specific focus on lead generation websites.
Topics that will be explored include:
How search engines work
Basic keyword research
Keyword planning
SEO implementation
Link building tactics
Local SEO tactics
Analytics tips and tricks
We'll look at specific case studies and see how these topics apply in a "real world" scenario. You will leave this presentation with a wealth of knowledge on what SEO is and possible place to start making improvements in your own search rankings immediately.
Stephanie Capretto
Jennifer Kaplan
Mike Belasco