Stan Rapp
Chairman
Engauge

Stan Rapp, Chairman Engauge and Editor of Reinventing Interactive and Direct Marketing, who has spent more than four decades at the epicenter of American advertising and marketing will introduce the new iDirect Marketing paradigm.

iDirect is the marketing of the future. It is interactive, informed, individualized, integrated, iterative, and grounded in the confluence of the internet and direct marketing best practices.

In Stan Rapp’s keynote presentation you will learn:

• Reinventing the way we build customer relationships
  
  
• Boosting lifetime value at lowered cost and better ROI
  
  
• Utilizing an abundance of digital tools to optimize engagement
  
  
• Generating incremental revenue streams online and offline
  
  
• The key funding strategy for your iDirect Marketing initiatives
  
  
• Learning to meet with consumers at a time and place of their own choosing
  
  
• Permission, involvement and contribution – the three pillars of iDirect Marketing

Stan Rapp is a marketing icon and popular keynote speaker who has twice served as Chairman/CEO of global advertising agencies with combined revenues that now total over a billion dollars.  Rapp was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century and is a member of the Direct Marketing Association Hall of Fame.  He is co-founder and for 23 years was CEO of Rapp Collins Worldwide   (recently rebranded as RAPP), one of America’s top 5 advertising agencies. His bestselling book, MaxiMarketing, first predicted the change from mass marketing to one-to-one marketing. In his just-published seventh book edited for McGraw-Hill, Reinventing Interactive and Direct Marketing, Rapp introduces the new iDirect paradigm as the marketing of the future. He currently serves as Chairman of Engauge, a total engagement marketing agency.

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