A thought leader in search engine marketing, Mike Belasco, president of seOverflow, began his journey in the mid-90’s developing websites and studying search engine optimization when it was in its infancy. Mike continued to hone his internet marketing knowledge during the dot com boom before launching his own business as an independent consultant. During his tenure as a consultant, Mike found a niche assisting web designers and other marketing professionals expand their offering to include search engine optimization without having to specialize in the ever changing SEO space. Mike continues to live and breathe all things search engine optimization ensuring that he and his staff stay at the forefront of the industry.As a subject matter expert, Mike regularly speaks at national industry events and conferences.
Stephanie has spent the last five years at CheetahMail helping key clients in a variety of verticals grow their email programs through a calculated approach that centers around a mix of best practices, applied learning and competitive and industry analysis. Prior to CheetahMail, Stephanie’s experience includes a client service background in traditional advertising and developing & executing email campaigns for the Chicago-based e-commerce travel website Orbitz.com.
James is a social media evangelist dedicated to ensuring that each customer and partner of Room 214 is thrilled with the expectations, responsiveness, execution and success of marketing integration efforts. He plays a lead role in helping clients rapidly examine and radically improve their online community and social media ROI.
Background Highlights: As a previous high tech public relations agency owner, with deep experience in messaging, branding, product launches. James took his years of experience in PR and shifted his focus over six years ago to social media applications (blogs, podcasts, Twitter, Facebook, Digg, YouTube, iPhone Apps) to help clients drive sales, awareness and brand recognition.
James leads the social media efforts for companies that include: Qwest, Travel Channel, Microsoft and SmartyPig, in addition to authoring several papers including The Seven Deadly Sins of Social Media.
Education: BS, Technical Journalism, Colorado State University
Twitter: @jamesoclark
During his 20+ year industry career, Howie Fenton has advised printers, industry manufacturers, agencies, and marketers on adding digital services, variable data printing, customer research, production workflow, and plant operations.
In addition to over 300 magazine articles, Fenton has authored five books, two on digital and variable data printing. His digital printing and variable data printing expertise has led him to serve as a judge for the PODI (Print On Demand Initiative) and Xerox Pixi awards, and he has worked on the PIA Digital Printing Council and HP Digital Printing Advisory Council.
In research projects, Fenton reviews the competitiveness of companies products, services, and staff, studies and quantifies the changes in customer needs, and helps companies add new products and digital services that will increase sales and profitability.
An expert in workflow management Fenton identifies and repairs inefficient estimating, customer service and production processes as well as bottlenecks and quality control issues in production. He claims he has never analyzed a workflow he could not improve.
He has taught the Variable Data Printing, Web to Print, Workflow and PDF courses at Rochester Institute of Technology (RIT) School of Printing.
Gary Harvey is the Founder of Achievement Dynamics, LLC, a professional sales development firm based in Denver, Colorado. The company offers a comprehensive selection of both prepared and customized sales and management training programs designed for business owners, senior management and sales professionals. Gary was the top sales representative for a well-known international chemical company, continuously setting sales records and consistently accounting for one-third of the company’s sales revenues. That experience took him to the position of Sales Manager where he gained valuable insight to effective ways of managing and training people.
Since founding his company in 1996, he is an effective public speaker, consultant and author who speaks and trains nationally and internationally and contributes frequently to a variety of professional publications. Locally, in Denver, he is one of the most requested speakers for the Denver Chamber of Commerce Speakers Bureau and his company was selected as a finalist for the Denver Chamber of Commerce’s Small Business of the Year Award in 2002. Achievement Dynamics is consistently rated by the Sandler Training as one of the top ten sales and management training centers in the World. He was recently awarded the David H. Sandler Award by Sandler Training. The award is the highest award by Sandler Training given to the top Sandler trainer worldwide. This prestigious award has only been given 12 times in the 43 year history of Sandler Training.
An insightful industry veteran, Bob Fetter, Senior Vice President, is directly responsible for expanding Pluris' leadership position in media and communications, retail, and other key markets where optimizing marketing spend is becoming critical to consumer marketers. With more than 20 years of experience in sales, marketing, and operations, Bob helps leading marketing organizations implement break through ideas.
Known for his innate ability to quickly identify opportunities for brands to better engage their audience to improve their sales and marketing results, Bob has helped design more than 150 multi-channel marketing programs for major business-to-consumer and business-to-business companies in catalog, retail, healthcare, media and financial services industries.
Most recently, Bob served as Senior Vice President within the database services group of Epsilon. He also served as Chief Marketing Officer at ClientLogic, where he helped the global provider of call center and database marketing solutions grow its sales from $230 million to nearly $600 million. Prior to joining ClientLogic, Bob served as CEO of Prime Response Americas, a subsidiary of Prime Response Group, President of EDS' dbINTELLECT Technologies, Vice President of Business Development at Neodata , and Vice President of Sales and Marketing at Wiland Services.
Jennifer has worked for over three years with a portfolio of Fortune 500 e-commerce clients to grow online marketing programs to maximize ROI, subscriber acquisition and engagement. With clients ranging from multi-channel retailers to luxury travel services, Jennifer leverages her knowledge of industry best practices and customer lifecycle trends to help clients execute high-performing marketing campaign strategies across multiple verticals. Prior to CheetahMail, Jennifer's experience includes a background in event marketing with the Minnesota Timberwolves.
Experian CheetahMail is the trusted brand of email marketing. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian Marketing Services’ globally diverse email client base includes Barclays, Borders Books, 1-800-FLOWERS, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail is headquartered in New York City with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Düsseldorf, Sydney, Melbourne, Auckland, Singapore, Hong Kong, Beijing and Johannesburg. For more information, please email info@cheetahmail.com.
Theo Mandel, Ph.D. is an internationally acclaimed author, speaker and consultant. He was recently invited to give a keynote address at the User eXperience Russia 2009 conference in Moscow. Mandel's book, "The Elements of User Interface Design" has been translated into other languages and has been widely used as an academic text.
Theo speaks, writes and consults on making software/web applications and websites usable and enjoyable for users. He has been a popular speaker at previous RMDMA DM Day Conferences and other DMA events across the country.
Joe Rogel, Social Media Consultant, Partners Relief and Development, Gaiam
Joe Rogel is a social media strategist living in Denver, Colorado.
He enjoys identifying opportunities for companies and nonprofits in social media spaces and developing custom strategies and campaigns. Joe helps organizations achieve the goals of building strong relationships with users and key influencers, increasing brand awareness and recognition, promoting content, increasing traffic and inbound links, coordinating offline events, and much more.
Michael Stich, Group Director of Strategic Planning, Bridge Worldwide
Michael Stich is Group Director of Strategic Planning for Bridge Worldwide, a WPP interactive and relationship marketing agency. Michael and his team provide clients with distinctive interactive strategies for optimal business growth, including specialization within e-commerce, analytics/measurement, digital retail, and relationship marketing. Previously, Michael was Director of Strategic Marketing for Texas Instruments, where he provided strategic planning, service provider relationships, and market research. Before joining TI, Michael was at McKinsey & Company, where he developed growth strategies for executives in telecommunications, venture capital, and equipment manufacturing. Prior to McKinsey, Mr. Stich founded Dell Ventures Asia, where he led several investments in Asian technology companies for Dell. Mr. Stich holds a B.S. in Computer Engineering from Tufts University and an M.B.A. with Marketing focus from the MIT Sloan School of Management.
Stephanie has spent the last five years at CheetahMail helping key clients in a variety of verticals grow their email programs through a calculated approach that centers around a mix of best practices, applied learning and competitive and industry analysis. Prior to CheetahMail, Stephanie’s experience includes a client service background in traditional advertising and developing & executing email campaigns for the Chicago-based e-commerce travel website Orbitz.com. 
During his 20+ year industry career, Howie Fenton has advised printers, industry manufacturers, agencies, and marketers on adding digital services, variable data printing, customer research, production workflow, and plant operations.
Jennifer has worked for over three years with a portfolio of Fortune 500 e-commerce clients to grow online marketing programs to maximize ROI, subscriber acquisition and engagement. With clients ranging from multi-channel retailers to luxury travel services, Jennifer leverages her knowledge of industry best practices and customer lifecycle trends to help clients execute high-performing marketing campaign strategies across multiple verticals. Prior to CheetahMail, Jennifer's experience includes a background in event marketing with the Minnesota Timberwolves. 
Michael Stich is Group Director of Strategic Planning for Bridge Worldwide, a WPP interactive and relationship marketing agency. Michael and his team provide clients with distinctive interactive strategies for optimal business growth, including specialization within e-commerce, analytics/measurement, digital retail, and relationship marketing. Previously, Michael was Director of Strategic Marketing for Texas Instruments, where he provided strategic planning, service provider relationships, and market research. Before joining TI, Michael was at McKinsey & Company, where he developed growth strategies for executives in telecommunications, venture capital, and equipment manufacturing. Prior to McKinsey, Mr. Stich founded Dell Ventures Asia, where he led several investments in Asian technology companies for Dell. Mr. Stich holds a B.S. in Computer Engineering from Tufts University and an M.B.A. with Marketing focus from the MIT Sloan School of Management.