9:15 am - 10:15 am Concurrent Sessions

Digital Marketing: Trends, Strategies and Tapping into the Power of the New Marketing Technology

Today digital marketing is the most rapidly evolving component in the arsenal of tactics to achieve brand strategies. We will review a full array of potential marketing strategies and illustrate, through best practice examples how diverse brands successfully apply a variety of digital marketing tactics to achieve their strategic goals. In this session we will discuss ways to maximize the synergy between traditional (offline) and digital media: how each can enhance the other's effectiveness and reinforce a brand's overall integrated marketing message. This seminar is an absolute must for any one wishing to intelligently build your brand, maximize your customer lifetime value and learn how you can make the most of digital marketing to increase your organization's exposure and - most importantly - revenue.

• Increase your marketing IQ.
• Common and expensive digital marketing pitfalls to avoid.
• Maximize your customer lifetime value.

Speaker:

Lisa Morgan
Founder and CEO
Strategic Rainmakers, LLC

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E-mail Marketing: Make Your E-mail Marketing More Effective and More Profitable

Are your email marketing efforts as profitable as you'd like them to be? If not, this fast-paced workshop is for you. Using real-world examples of good and bad email marketing, you'll learn:

• The most effective methods for growing your own high-quality email list(s) and tactical advice on implementation
• What sender reputation means and how you can manage your reputation to make sure your email makes it to the inbox
• How to use email layout, copy and design to improve your email performance without spending a lot of money
• Top pre-deployment tests you should run to make sure what your sending is what is received and is being received
• Understanding the metrics you should be paying attention to and how you can use them to guide your future email initiatives
• What's working now in email marketing, and how you can apply it to your own campaigns

Bring your email issues and questions; you'll leave this seminar with answers.

Speakers:


Michelle Pelletier
Senior Director of Professional Services
Return Path


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Search Engine Marketing: Demystifying Search Engine Optimization

Search is the perfect intersection between content and intent.  Searchers seek answers and marketers seek to get in front of them through search engines.  Beyond the basics of "set it and forget it" SEO, fits the Kazien - a path of continuous incremental improvements or constant campaign optimization that maximizes ROI.  This seminar will demystify Search Engine Optimization, and place the marketer back into Search Engine Marketing.  We will explore the tools and techniques that consumers, marketers and search engines use to determine what the best answer is for any search and how/why to get there.  We will help you understand how to approach optimizing your SEO. You will learn:

• Tools for measuring your search engine optimization (SEO) success.
• How to develop and refine your keyword lists.
• The basics of SEO and what you need to do to your site.
• What makes up good SEO

Speakers:


Steven Reigel
Director of Search and Co-Founder
Faction Media

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Everett Sizemore
Manager, Search Engine Optimization Straetgy
Gaiam, Inc.




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Direct Mail/Database Marketing: Maximizing Results From Your Direct Marketing

During an economic slowdown, the finance department will tell you to stop marketing. But at what cost? This is no time for conservatism, cutbacks or fire sales. Instead, step up your marketing! This session will enable you to retain and gain customers despite a contracting economy. Learn dozens of proven strategies that the country’s biggest and best companies rely on. This unique and interactive seminar will ensure you know how to make your next direct marketing campaign a huge success.

• Retain & gain customers despite a contracting
  economy.
• Uncover proven strategies the nation’s largest
  companies rely on.
• How to make your next direct marketing campaign
  a huge success.

Speakers:



Patrick Glennon
Founder & Managing Partnter
Marketing G2 and Principle at MG2 Direct

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Robert B. Reger
Vice President, Solo & Continuity Group
Abacus, a division of Epsilon

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Peter Sidwell
Principal
MarketVitesse, LTD

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Peter TenEyck
VP New Business & Strategic Development
Blue Onion

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Moderator:

Scott McKenzie
CRM & Sales Supervisor
Direct Hit Marketing

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Multi-Channel Marketing: Strategies to Maximize Multi-Channel Effectiveness

It's not easy to be a marketer in 2009. You have more demanding customers, more aggressive competition, and more channels than ever. This means you have to build programs that are harder to manage and more difficult to measure. How do you create a 360˚ view of your customers that supports a Life Cycle Marketing approach? How do you gather the data from disparate systems to ensure that you are providing a relevant and timely offer to your customers? How do you ensure that you are marketing to your customers in the optimal channels? How do you measure the success of all of these initiatives? Chances are, you're already using more than one channel. But are you doing it right or flying blind? Join Jeff Hassemer, Vice President of Product Marketing for Entiera and Jeff Clayton, Vice President of Interactive Services for Merkle, as they share with you actionable ideas you can implement to deliver a unified brand experience for prospects and customers across all media.  Learning points:

• Gather the right data to support your efforts.
  
• Tailor your offers based on customer clusters and segments.
• Learn what Metrics are important and how to build an actionable plan for doing this yourself
  

Speakers:


Jeff Clayton
VP of Interactive Product Strategy
Merkle Inc.

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Jeff Hassemer
Vice President of Product Marketing
Entiera





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