Session 1A 9am-10am &3A 2pm-3pm: Lead Generation - Sales Mastery, Professional Generate Referrals

Speaker: Gary Duncan, Principle, Leadership Connections & columnist for Denver Business Journal

This session is designed to assist you in your continued 'evolution' of skills, professionalism and success. To impart permanent change and continued growth and success.

Here's what you will learn about Results & ROI:

• Increase Sales
• Slash rejection
• Boost closing percentages
• Shorten sales cycles
• Work with more ‘ideal’ clients
• Strengthen relationships
• Experience more gratification when prospecting
• Grow average revenue per sale
• Increase confidence and diminish the fear of asking
• Implement a high level referral system

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Sessions 1B 9am-10am & 2A 10:50-11:50: Internet Marketing - Google 101: An Introduction to Google Advertising

Speaker: Vince Chirico, Regional Head Mountain States, Google, Inc.

Seattle-based M:Metrics reported that in December 2005, 4.5 million unique users visited Google’s mobile search interface ("DM News"). Just imagine what that number is today!

Join in on this session and explore who and what is Google today. Then, take a look at how this search giant engages consumers from discussing what they (consumers) search for and what they read to what they like. When you want to reach a mass target, find out what it costs to advertise with Google and how they determine the positioning of their ads. Here’s your chance to get your questions answered by a Google professional.

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Workshop 1A 9am-10am: Email Marketing: Why use it when you already do other marketing?

Speaker: Kelly Green, Director of Marketing, Qdoba Mexican Grill

Have you wondered if email marketing is an effective way to reach your customers?  How does this affect your strategy with other marketing initiatives such as radio, direct mail, etc.  Come hear the pros/cons of email marketing and how it fits with your overall marketing plans.  This workshop will provide tips on how to make your email program effective and beneficial to your organization.

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Workshops 1B 9am-10am, 2B 10:50-11:50 & 3B 2pm-3pm: Creative: High-End DM - Spend more, Get more

Speaker: Dan Burak, Senior Strategy Associate, Greenhouse Partners

Using a case-study format, Andy & Dan, will lead you through the creative process. You'll explore how they review their client's objectives and develop a strategic approach for a nationally-known brand. Then, you'll work with them as part of the creative team translating that strategy into a creative campaign.

Speaker: Andy Rayl, Senior Creative Associate, Greenhouse Partners

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Workshop 1C 9am-10am: New Media/DVD - More than Hollywood Video

Speaker: Jerry Sexton, President, PGM Integrated

As DVD's replace VHS as the storage medium of choice for high quality video, this medium has many pros and cons. Lean the basics of this storage medium and how to utilize it best for direct mail marketing campaigns.

From inexpensive first class shipping to the difference between the different storage medium, Jerry will provide you with what you need to know to be successful in your future DVD marketing campaigns.

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Session 2B 10:50-11:50: The Press Check From Hell - Resolving Problems On Press: 20+ Significant Problems & How To Avoid Them

Speaker: Sandi L. Peterson, President, thepresscheckpeople.com at Berthelot Marketing Services, Inc.

Come to this seminar and learn more than 20 of the most significant press problems in one hour! Many production people have known there was something “wrong” during a press check, but could not properly identify the issue. To help you hone your skills, this session is designed to be fully interactive with hands-on experience in finding and understanding the issues that might appear on press.

Each attendee will receive a printed press sheet (from the press check from hell!) with simple and advanced press problems. You’ll then test your knowledge of how to detect press problems. The attendee who finds the most issues on the press sheet will win the prize. But all of you will walk away with a better understanding of what to look for on press. You’ll learn by seeing samples of press problems and then learn what causes each problem and how to direct your pressman to eliminate or alleviate the issue.

This session is designed for the advanced buyer, with more than a beginners knowledge of terms and functions of the press. And while the seminar is geared for those comfortable with the press check process, the novice should also be able to follow along.

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Workshop 2C 10:50-11:50: New Media - Online Analytics

Speaker: Jerry Sexton, President, PGM Integrated

Trying to create a web site without any analysis of the data that tracks your viewer usage and success of online marketing campaigns is a waste of money.

Learn what your viewers are looking for, how they are finding you and how to develop your web site for maximum effectiveness.

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Session 3B 2pm-3pm: Web Usability for Direct Marketers - What to do for users when you get them to a Website

Speaker: Theo Mandel, Ph.D., Interface Design and Development, LLC

In this session you will understand what users want and need from their experience with websites.

Theo will also share how to:

• Effectively apply golden rules of web design
• Design home pages and landing pages that turn users on, not off
• Avoid the “Las Vegas” effect
• Encourage exploration by progressive disclosure
• Utilize best practices for displaying content in appropriate formats and layout
• Optimize navigation and search interaction for key user tasks
• Conduct usability evaluations on a limited budget

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Workshop 2A 10:50-11:50: Voice Broadcasting

Speaker: Stephan Patterson, President/CEO, Broadnet Teleservices

Learn about Teleforum, a product which has evolved the standard recorded message into a live, interactive medium that utilizes voice broadcasting, the Internet and live conferencing to connect organizations and businesses with specifically targeted audiences. Teleforum sessions enable hosts to reach out to an audience ranging from 1,000 to 250,000 individuals.

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Workshop 3C 2pm-3pm: New Media - Video Online

Speaker: Jerry Sexton, President, PGM Integrated

So your kids talk about YouTube, Myspace. You see them watching videos online -- and you have a new iPhone and you are wondering how are they getting all this video out over the web.

Learn the tips and tricks to successful direct marketing campaigns using video online, viral marketing and social marketing.

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