David Azulay, Vice President, Client Services, The Kern Organization

David is responsible for overseeing strategy and account services for The Kern Organization’s B-to-B clients. He manages overall direct marketing strategic planning and implementation, providing clients with recommendations leading to the highest response rates and ROI. David has 17 years of direct marketing agency experience managing campaigns for clients including DIRECTV, Microsoft, Hewlett-Packard, Nortel, VeriSign and SAP.

David earned a bachelor’s degree from the University of Wisconsin – Madison and an MBA in marketing from The George Washington University. 

Joy Bontrager, Creative Manager, Healthcare business of Thomson Reuters

With 13 years’ direct marketing experience behind her, Joy combines her right-brained love of creative with her left-brained aptitude for account management in her current position as Creative Manager at the Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals.

After earning her Bachelor of English degree at the University of Colorado at Denver, Joy began her career as a copywriter, writing for industries from healthcare to high technology, financial services to fashion. Joy continued to hone her marketing skills, acting as Editorial Director, Associate Creative Director, then Senior Account Manager at Customer Communications Group, a CRM agency based in Denver.

Joy continues to examine lessons learned from each industry, client and medium she has worked with to find inspiration and innovation to challenge every marketing initiative and achieve even greater returns.

Angela Brohman, Director, Agency Channel, SilverPop

Angela is Director of Agency Channels at Silverpop Systems, an Atlanta-based engagement marketing and campaign automation solutions provider. She works with interactive agencies, advertising firms, database marketing providers and similar companies that utilize Silverpop’s products and services for their clients.  

Sallie Burnett, President, Customer Insight Group, Inc.

Sallie Burnett is a strategic leader, passionate about helping companies improve the return on their marketing investment by developing and executing high-performing acquisition, loyalty, upgrade and retention programs. With metrics and performance as a focus, she has consistently helped Fortune 500 marketing executives identify actionable opportunities throughout the customer value relationship to align sales, service and marketing to get the greatest return on investment based on the voice of the customer and customer value. She has over nineteen years of diversified client experience. Her strategic marketing experience reaches large and small companies across various industries including associations, education, finance, franchises, law, manufacturing, retail, and telecommunications.

Jeff Clayton, VP of Interactive Product Strategy, Merkle Inc.

Jeff has worked in the direct marketing and online marketing technology space for over 24 years.  Jeff’s primary responsibility at Merkle is to research and deploy immerging technologies in the interactive space that will help Merkle Clients optimize their interactive campaigns and programs.  Some of the advanced interactive technologies that Merkle provides for its clients as a result of Jeff’s work are; real time online behavioral targeting, multivariate and cross channel synchronous messaging, behavioral based multichannel remarketing, and social CRM optimization.  Jeff is also responsible for managing interactive partner relationships with companies such as Omniture, Bazaarvoice, Webtrends, Media6Degrees and others that work within the online eco-system. Prior to joining Merkle Jeff was part of a U.S. based team that launched the behavioral targeting platform TouchClarity which was eventually sold to Omniture’s Test & Target division.  Today Merkle leverages it’s off line analytics capabilities to feed data to the TouchClarity platform for onsite real time behavioral targeting.  This is just one of many examples of an extremely effective method for driving optimal web site results that is the result of Jeff’s work in this area.

Wendy Croissant, Email Marketing Manager, Sierra Trading Post

Wendy Croissant is the Email Marketing Manager for closeout retailer Sierra Trading Post, where she is going in to her 13th year there. She has spent the last eight years in email marketing. She is currently responsible for leading Sierra Trading Post’s email marketing efforts. In this role she oversees email contact strategy, financial projections, testing, and growth initiatives.

Patrick Glennon, Founder & Managing Partnter, Marketing G2 and Principle at MG2 Direct

Patrick is the managing partner of Marketing G2 and MG2 Direct. Together Marketing G2 and MG2 Direct provide subscription based companies the technologies and expertise to design and execute customer centric strategies driven by transactional data intelligence. Patrick brings more than 20 years of direct marketing expertise and database technology know-how. Patrick’s career included serving as executive vice president at ASTECH Intermedia. During his career at ASTECH, Patrick guided numerous publishing clients to successful implementation of data-driven acquisition and retention applications. He also designed and led a team of developers to build the newspaper industry's standard for measuring and tracking subscription retention and value. Prior to ASTECH Intermedia, Patrick was Director of Customer Marketing for The Philadelphia Inquirer and Daily News. During his career at Philadelphia Newspapers, Patrick held management positions in marketing, research and advertising. Patrick has degrees in marketing and finance from Temple University.

Jeff Hassemer, Vice President of Product Marketing at Entiera


Jeff  is a Database Marketing veteran with over 15 years of experience in the use of data to drive relevant direct marketing communications across multiple channels. Jeff has led the development of a number of ground breaking solutions in the direct marketing space across multiple industries. 

As the Vice President of Product Management, Jeff is responsible for managing the pricing, product roadmap and overall offer mix for Entiera. His background and expertise in devising solid, customer driven products and bringing them to market has helped Entiera establish itself among the leaders of the Marketing Automation space. 

Prior to joining Entiera, Jeff held several Senior Level positions in Product Management with Responsys, Abacus, and DoubleClick. Jeff’s has had the benefit of working with a large number of world-class marketing organizations, some of which include: Intrawest Resorts, Omniture, Jewelry Television, Capella University, Salesforce.com, AmSouth Bank, Rent-a-Center and Office Depot.

Troy Lerner, Co-Founder & Director, The Booyah Agency

Troy Lerner is the co-founder and director of The Booyah Agency, a boutique online ad agency in Westminster. Booyah offers expertise for paid search, organic search, banner media, email, social media and video advertising. Troy’s team manages online marketing programs for companies like Domino’s Pizza, Volkswagen, Lillian Vernon, Vitamin Shoppe, NewsGator, Gaiam, Little Tikes and about 30 others.

Prior to Booyah, Troy worked at AvenueA/Razorfish. Troy graduated from the University of Virginia, He’s cheered on by his wife and 2 children.

Sandi McCann, Senior Vice President, Heinrich Marketing, Inc.
 

Sandi McCann is Senior Vice President with Heinrich Marketing and has 18 years of agency experience focusing on financial services and retail payment marketing, serving clients such as Wells Fargo Bank, LaSalle Bank, Nordstrom, and COUNTRY Insurance. Sandi’s strength in connecting client’s goals and objectives with the right team members and the right solutions helps clients achieve maximum business success.  Sandi offers dramatic and innovative ideas with big picture insights for strategic campaigns that maximize ROI, create a business impact and drive results. Building from her foundation in Advertising Design and degree from University of Wisconsin, Sandi maximizes her art direction and writing background to create effective and breakthrough marketing strategy.
 
Sandi is a dynamic presenter with a unique sensitivity to inspire her audience and empower them with ideas they can put to work. In addition to her professional work, Sandi is focused on health and wellness – and as a yoga teacher and student -- seeks to connect the art and science of yoga with her marketing profession and day-to-day life.

Scott McKenzie, CRM & Sales Supervisor, Direct Hit Marketing

Scott has been in sales and marketing in the Boulder/Denver area for 10 years. He started his sales career in the travel industry with Rail Europe. Since 9/11 Scott has moved into business development with Direct Hit Marketing, Inc. where he does direct and online sales, marketing, customer relations, and helping companies make data driven decisions. DHM is a database marketing and independent list brokerage firm in Lafayette, Colorado. DHM client base consists of training industry companies, Executive, professional, and continuing education schools, and seminar, conference, and trade show companies and ministries. Scott has served on the board of the Rocky Mountain Direct Marketing Association based in Denver for two years and was recently elected Executive VP for the upcoming year. Scott spends his time away from work with his wife and three young kids doing volunteer work as a kid’s Sunday school teacher, men’s ministry, and as a Louisville Housing Authority Commissioner, and is always searching for ways to enhance his hobbies of book collecting, historical miniature war gaming and reading.

Lisa Morgan, Founder & CEO, Strategic Rainmakers, LLC

Lisa Morgan is a veteran management and marketing consultant from who has worked with companies of all sizes in virtually all segments of the high tech industry. A Palo Alto native, Lisa has been shaping the direction of companies, products, services, executive careers and markets for two decades.

In addition to working with clients, Lisa has been a radio show host, co-host, guest host, and guest on wsRadio since 2006. In addition, she he has published more than 300 articles in mainstream, business, and technology publications including Software Development limes, Systems Management News, eCommerce Business, Practical eCommerce, Mobility, The Washington Post, InternetWeek and others She has also co-authored two books on Internet security and one on B2B emarketplaces, and wholly authored a book about writing for industry.

Since 1991, Lisa has been very involved with industry events on several levels. She was program chair with the title of SVP and Principal Analyst at Online Market World ecommerce event and also chaired the Internet Alliance executive conference in Nagoya and Tokyo. ln addition she has been a speaker or moderator at Networld+Interop, the PeSA Spring Summit, Internet World, and Alliance Silicon Valley, among others.

Lisa also has judged awards for industry events, associations, and industry-leading organizations including the Business.com 'What Works for Business Awards, the Software Information Industry Association (SIIA) Codie Awards, the Waterside Literary Awards, and the NetWorId+Interop Best of Show Awards. She has also judged student projects for the Stanford University Business School New Venture Start-up class and is a professional mentor to budding executives.

Lisa is a certified emarketer who holds a B.A. in Management from St. Mary's College with honors and a J.D. from Monterey College of Law.

Michelle Pelletier, Senior Director of Professional Services, Return Path


Michelle Pelletier is Return Path’s Senior Director of Professional Services.  Her team helps the world’s top marketers implement best practices to optimize their email deliverability and increase their email program’s ROI.  Her efforts have helped a diverse list of clients including eBay, Overstock, MGM Mirage and GEICO.  Prior to joining Return Path, Michelle was the Director of Client Services for ColdSpark, a provider of enterprise solutions for email processing and delivery.  She has also worked lead Technical Account Manager roles for both DoubleClick and MessageMedia, supporting email marketing initiatives for IBM, Cisco, Intuit and others.  She has been a technical documentation specialist, quality assurance specialist and a technical trainer.  Michelle holds a B.S. in Psychology from the University of Maryland and has continued advanced studies in Database Technologies from Regis University.

Robert B. Reger, Vice President, Solo & Continuity Group,
Abacus, a division of Epsilon

Robert Reger is Vice President, Solo & Continuity Group, Abacus, a division of Epsilon. In this role, Robert leads the account management and business development teams. This includes working in close collaboration with member clients on a day-to-day basis to leverage the largest proprietary database of transactional data to improve the impact of their direct marketing programs.

Robert has been with Abacus since 2002 and has served in various positions including director of business development and account executive.  Prior to joining Abacus, he was creative director at Datamark Inc., and held positions at Infinity Communications, Amrion Inc., American Family Publishers, Rodale Publishing, and Prentice-Hall.

He holds a B.A. from Emory University and an M.B.A. from the University of Colorado.

Steven Reigel, Director of Search and Co-Founder, Faction Media

Stephen Riegel is a leading provider of Search Marketing solutions; connecting clients directly to their online target audience through market research, analysis, strategy, and design.   He is currently a co-founder and Director of Search for Faction Media.
 
Steve’s Marketing 101: Online Branding approach has been hailed by industry leaders AtlasDMT and Michael Campbell of Dynamic Media as “Best in Class” and “easily in the top 1% of search engine marketers”; generating programs that consistently exceed industry performance standards in both Paid and Natural Search.    
 
A web search visionary, Steve documented the early years with his 1993 educational search guide "A Taste of the Net" and returned to search at the convergence of internet function and marketing vision as the world of Interactive Marketing began to focus on search behaviors.  As Managing Partner of Sharplink, Steve utilized his web marketing vision and practices to create a national recognized Search Marketing firm increasing revenue 200% in a one year period.  Steve has four years of progressively evolving Search Marketing experience in industries ranging from Manufacturing to Travel to Food and Beverage to Marketing working with multinational companies including Johns Manville, Gates Corporation, RE/MAX, Vertical Media and the Synapsys Group.      
 
Prior to Sharplink, Steve was a Director of Quantitative Operations for Eagle Research, a division of Cox Communications. As a market researcher for Paragon Research, he developed web-based collection systems along with conducting data analysis for clients ranging from Coors to Susquehanna Radio/Cable to Rogers Broadcasting. Steve provides over 10 years of consulting, research, data analysis, and project management experience to the dynamic process of Interactive Marketing.

Robin Seidner currently serves as Director of Marketing for Kutenda, which will launch (in summer 2009) an Internet marketing toolset plus training built specifically to help small and mid-sized businesses succeed online.  In her current role, she leads marketing and brand strategy for Kutenda. Robin is founder of the Mile High Social Media Club, a collaborative educational venue for people who use or are interested in learning more about social media and its business impact. 

She's worked in online marketing, client services and sales for the past 15 years and has created and nurtured her personal brand online as Copy Diva. Robin was thrust into the social media fray in 2006 when she began working with Collective Intellect, a social media monitoring and analytics company. In her role as Director of Marketing, Robin helped Collective Intellect successfully launch into the brand tracking/PR market for social media monitoring and analytics, using a combination of social media and more typical B2B marketing to improve competitive positioning in the market. She then moved into sales and business development, working with large Fortune 500 clients on their social media analytics requirements.

Ian Serff, President/Art Director, Serff Creative Group, Inc.

Working in the design industry for over 20 years, Ian focuses his energy on creative design solutions for his clients, including print, web, interactive media, and strategic branding implementation.
Practically born into the design field, Ian was raised in his family's design business. At his father’s side, Ian learned the business and all aspects of real world design before embarking on his career. As Director of Art Services for one of the foremost agencies in relationship marketing, he led a team of art directors and graphic designers to produce successful communication campaigns with award-winning creative. He currently runs his own design firm, Serff Creative Group, Inc., to serve a variety of industries through the combined process of strategic and creative design.
His client experience includes: Medical Group Management Association, Keystone Resort/Vail Resorts, Christian Home Educators of Colorado, Subaru of America, Nordstrom, Napa Auto Parts, Carquest, Gates Corporation and Rocky Mountain PBS.

Peter Sidwell, Principal, MarketVitesse, LTD
 

Peter Sidwell is a results oriented, direct marketing industry veteran.  He has a consistent track record of achieving customer acquisition, retention, and growth objectives by leveraging appropriate combinations of people, process and technology.    

With 17-years of industry experience, Peter has created and implemented database and multi-channel marketing solutions for companies such as AT&T, Chase Bank, Client Logic, Deutsche Bank, Excite@Home, HP, TD Ameritrade, John Hancock, and Ziff-Davis. 

Peter holds a MBA in Marketing and a Bachelor of Science Business Administration from Daniels School of Business, University of Denver.

MarketVitesse is a consulting practice that leverages industry best practices and appropriate technology to create, optimize and execute highly individualized multichannel marketing programs and solutions.

Everett Sizemore, Manager, Search Engine Optimization Straetgy, Gaiam, Inc.

Everett Sizemore manages the search marketing team at Gaiam, Inc. Prior to his appointment at Gaiam in 2007, Everett ran a full-service SEO company specializing in the optimization of health and fitness industry websites. His experience optimizing websites for organic search ranges from small, local business sites to corporate ecommerce and content websites with tens-of-thousands of pages.

Working with a wide variety of clients and websites, Everett understands that each situation is different, and that SEO can not be performed using a checklist approach to site optimization. He looks forward to helping Rocky Mountain DMA members learn how to meet the needs and challenges of their unique situations.

Debbie Williams, Manager Advertising & Marketing, SourceGas

Debbie has more than 20 years experience in direct marketing, advertising and graphic design. She started as a junior copywriter at Publisher’s Clearing House, moved on to RL Polk in New York City, then finally wised up and moved to Colorado in 1991.  As the Manager of Advertising & Marketing for SourceGas, a natural gas utility, she is a “one-man advertising department” responsible for all the design, copywriting, print production, direct mail & media coordination, website updates and wrangling a variety of vendors including ad agencies, printers and mail houses. Deb has been an active member of the RMDMA for over 14 years, is on the Board of Directors, and won Eagle Awards  for Creative Person of the Year and Client of the Year in 2004.

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