Do you want to...
- Get up to speed on the theory behind direct marketing, and what
makes it different from traditional marketing?
- Learn "best practices" from experts in the industry who add
value on both the client and vendor side of the business?
- Gain hands-on experience through projects designed to help you
apply your newfound knowledge?
- Leverage invaluable networking opportunities as you interact
with professionals from some of the most successful companies
in the state?
Differentiate
yourself by earning the professional designation of Certified Direct
Marketer (CDIM), offered by the Rocky Mountain Direct Marketing Association
(RMDMA).
Direct
marketing professionals who have earned the CDIM certification have
seen immediate results from the instruction:
The
Professional Development Series:
The RMDMA, offers
a certificate program to train direct marketing professionals in
the essentials of direct marketing as well as in the most profitable
direct marketing trends and technology. Students participating in
these classes should have a general business and direct marketing
background.
The program consists of four courses (core areas), each offered in a flexible format. Upon successful
completion of the three core areas, you will be eligible to sit for
the certification exam administered by the RMDMA to earn the CDIM
designation. If you are not interested in pursuing the certification,
you are welcome to take any or all of the courses that suit your
specific needs.
Program Outline
The program consist of four 8-week courses each meeting one day a week from 6pm-9m (unless otherwise indicated by the instructor) See courses below for the detailed class meetings.
Course 1 - The Principles
of Direct Marketing
The course that provides a foundation for all the rest and that teaches you to think like a direct marketer. You'll discover, in detail, the guiding principles of lists, offer and creative, and what makes direct marketing so effective.
Course 2 - Database Marketing, Course
Learn what every direct marketer should know – but few actually do – about your customer and prospect files and their critical role in direct marketing success. From discovering sources and uses of lists and databases to applying cutting edge techniques in segmentation and modeling, you'll discover practical applications that build profitability.
Course 3 - Interactive Marketing, Course
Learn how to engage with customers online using design and direct marketing fundamentals, including the key mistakes to avoid. From website design to ecommerce, to email campaigns, search engine optimization and social media, this course will give you an in-depth understanding of best-practice strategies and tactics. It's not a technical course for web designers -- no Dreamweaver of Photoshop skills required! -- but you will discover how to create email campaigns, search advertising campaigns, and viral videos.
Course 4 - Direct Marketing Creative, Course
Explore creative techniques that work and how using these techniques effectively can make a significant impact on your bottom line. You'll discover how to improve results – and how to avoid critical mistakes – in direct mail, online direct marketing, and more.
Upon successful completion of these courses covering 96 hours of instruction, you will be eligible to sit for the certification exam to earn your CDIM.
Textbooks & Materials
One textbook will be required for each course. All books can be purchased through the bookseller of your choice.
More information
Mary Shaw
Email Mary
303-914-8407
Lead Instructor
Donna Furman
303-870-3743
A consultant, strategist,and award-winning copywriter, Donna has over 30 years experience in direct marketing. She was selected the RMDMA's first Direct Marketer of the Year in 1991.
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