Rocky Mountain Direct Marketing Association Certificate of Direct Marketing
Professional Development Courses
Principles of Direct Marketing
Register Online PDM07: Principles of Direct Marketing CDM07: Creative Related Courses CDM07: Creative
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This is the first of three modules that have been developed to prepare the student to earn a certificate in Direct Marketing. It has been designed so that the Direct Marketing professional can learn more about the various areas of Direct Marketing and stay abreast of the many changes taking place in the industry. This course provides a foundation for all the rest and that teaches you to think like a direct marketer. You'll discover, in detail, the guiding principles of lists, offer and creative, and what makes direct marketing so effective.
Course Schedule
This course meets at 10325 E. 47th Avenue, Denver, CO 80238. This course can be applied to the Certificate in Direct Marketing. Textbooks & Materials 8th Edition of Stone and Jocobs' Successful Direct Marketing Methods More information Mary Shaw Instructor
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