Certificate of Direct and Interactive Marketing
Professional Development Courses
Principles of Direct Marketing
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Principles of Direct Marketing is the first of four modules that have been developed to prepare you to earn your Certificate of Direct and Interactive Marketing. The Rocky Mountain Direct Marketing Association has designed this program so that you, as a marketing or direct marketing professional, can develop and implement campaigns and programs more successfully and stay abreast of the many changes taking place in the industry. This course has been designed as a survey course and, as such, will provide you with an overview of the principles of direct marketing, from data (lists) to creative, media to measurement, and much more. Students leaving this course will be equipped with a high-level understanding of direct marketing campaigns from four key perspectives -- client, product and/or service provider, consultant, and consumer. Course Schedule
This course can be applied to the Certificate in Direct and Interactive Marketing. Textbooks & Materials 8th Edition of Stone and Jocobs' Successful Direct Marketing Methods More information Mary Shaw Instructor
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