Certificate of Direct and Interactive Marketing
Professional Development Courses
Interactive Marketing
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In this eight part course, you’ll learn the fundamentals of online marketing. You’ll learn how to engage with customers using design, direct marketing fundamentals, and learn the key mistakes to avoid. From website design to ecommerce, to email campaigns, search engine optimization and social media, this course will give you an in-depth understanding of best-practice strategies and tactics. The course is designed for marketing and business professionals who may be in the position of leading a web development team. It’s not designed to give technical HTML development skills to design and create a website from scratch (i.e. we’re not teaching Dreamweaver or Photoshop skills). However, you’ll be able to create email campaigns, search advertising campaigns, and viral videos by the conclusion of the course. The course is fast-paced and loaded with real content. This is not an academic, theoretical course – we dive into live examples of what real companies are doing right now to be successful on the Web. Course Schedule
This course can be applied to the Certificate in Direct and Interactive Marketing.This course will also be offered again from June 1st - July 20th, 2010. Textbooks & Materials Online Articles & Resources More information Mary Shaw Instructor |
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