This is the second course that has been developed to prepare you to earn your Certificate in Direct Marketing.

Learn what every direct marketer should know – but few actually do – about your customer and prospect files and their critical role in direct marketing success.   From discovering sources and uses of lists and databases to applying cutting edge techniques in segmentation and modeling, you'll discover practical applications that build profitability.

Course Schedule

This course meets at 10325 E. 47th Avenue, Denver, CO 80238. This course can be applied to the Certificate in Direct Marketing.

Textbooks & Materials

Arthur Hughes, Strategic Database Marketing

More information

Mary Shaw
mshaw@rmdma.org
303-914-8407

Instructor
Lori Dille
ldille@weathershore.com