Certificate of Direct and Interactive Marketing
Professional Development Courses

Creative Direct Marketing Course

 

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This is the third course that has been developed to prepare you to earn your Certificate in Direct Marketing.

In this course you will explore creative techniques that work and how using these techniques effectively can make a significant impact on your bottom line.   You'll discover how to improve results – and how to avoid critical mistakes – in direct mail, online direct marketing, and more.

 

Course Schedule

Date Topic

Time

TBA Introduction & Overview 6pm - 9pm
TBA Copy Part I 6pm - 9pm
TBA Copy Part II 6pm - 9pm
TBA Copy Part III 6pm - 9pm
TBA Design 6pm - 9pm
TBA Digital - Email & Web 6pm - 9pm
TBA Designing for the Web/Specialty Markets 6pm - 9pm
TBA Presentations & Project Review 6pm - 9pm

This course can be applied to the Certificate in Direct and Interactive Marketing.

Textbooks & Materials

Susan Jones, Creative Strategy in Direct and Interactive Marketing

More information

Mary Shaw
mshaw@rmdma.org
303-914-8407

Instructor
Donna Furman
303-870-3743