This is the third course that has been developed to prepare you to earn your Certificate in Direct Marketing.
In this course you will explore creative techniques that work and how using these techniques effectively can make a significant impact on your bottom line. You'll discover how to improve results – and how to avoid critical mistakes – in direct mail, online direct marketing, and more.
Course Schedule
| Date |
Topic |
Time |
| TBA |
Introduction & Overview |
6pm - 9pm |
| TBA |
Copy Part I |
6pm - 9pm |
| TBA |
Copy Part II |
6pm - 9pm |
| TBA |
Copy Part III |
6pm - 9pm |
| TBA |
Design |
6pm - 9pm |
| TBA |
Digital - Email & Web |
6pm - 9pm |
| TBA |
Designing for the Web/Specialty Markets |
6pm - 9pm |
| TBA |
Presentations & Project Review |
6pm - 9pm |
This course can be applied to the Certificate in Direct and Interactive Marketing.
Textbooks & Materials
Susan Jones, Creative Strategy in Direct and Interactive Marketing
More information
Mary Shaw
mshaw@rmdma.org
303-914-8407
Instructor
Donna Furman
303-870-3743
|