Congratulations to our February 2010 Graduates

Celebrating completion of RMDMA Certificates of Direct Marketing, at the
February luncheon, were Kristen Risby (graduate), Donna Furman (instructor),
Jessica Gordon (graduate), Anna Smith (graduate) and Bill Schneider (instructor). Emilee Schuchman and Myra Aronson (not pictured) also completed the rigorous
30-week educational program, which includes studies of industry principles,
database marketing and creative.

About the CDIM Program

The program consist of four 8-week courses each meeting one day a week from 6pm-9m (unless otherwise indicated by the instructor) See courses below for the detailed class meetings.

Course 1 - The Principles of Direct Marketing
The course that provides a foundation for all the rest and that teaches you to think like a direct marketer.  You'll discover, in detail, the guiding principles of lists, offer and creative, and what makes direct marketing so effective.

Course 2 - Database Marketing, Course
Learn what every direct marketer should know – but few actually do – about your customer and prospect files and their critical role in direct marketing success.   From discovering sources and uses of lists and databases to applying cutting edge techniques in segmentation and modeling, you'll discover practical applications that build profitability.

Course 3 - Interactive Marketing, Course
Learn how to engage with customers online using design and direct marketing fundamentals, including the key mistakes to avoid. From website design to ecommerce, to email campaigns, search engine optimization and social media, this course will give you an in-depth understanding of best-practice strategies and tactics. It's not a technical course for web designers -- no Dreamweaver of Photoshop skills required! -- but you will discover how to create email campaigns, search advertising campaigns, and viral videos.

Course 4 - Direct Marketing Creative, Course
Explore creative techniques that work and how using these techniques effectively can make a significant impact on your bottom line.   You'll discover how to improve results – and how to avoid critical mistakes – in direct mail, online direct marketing, and more.

Upon successful completion of these courses covering 96 hours of instruction, you will be eligible to sit for the certification exam to earn your CDIM.

More information
Mary Shaw
Email Mary
303-914-8407

Lead Instructor
Donna Furman
303-870-3743
A consultant, strategist,and award-winning copywriter, Donna has over 30 years experience in direct marketing. She was selected the RMDMA's first Direct Marketer of the Year in 1991.